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| Area：Changchun | Type：Outdoors | Frequency：60 |
| Address：No. 1055 Gongnong Avenue, Chaoyang District | Format：large screen | Duration：15s |
| Location：Building of Hongqi Youth Club | Min Qty：1 | Operating Time：9-22o'clock |
| Size：68.16m(W)×19.20m(H)＝1308.67㎡ | Min Period：week |
Located at the southeast corner of the intersection of Hongqi Street and Gongnong Avenue in Chaoyang District, this screen occupies the absolute prime spot of the Hongqi Street Business Circle. It is the only 1,000-square-meter curved naked-eye 3D giant screen along the entire main road, with no competitors of the same specification to divert foot traffic. Facing multi-lane traffic from both directions at the crossroads and pedestrians crossing the street from all four sides, the screen is unobstructed by tall buildings. Its curved surface enables 360° multi-directional visibility. Whether driving, walking, or waiting for traffic lights at the intersection, people cannot avoid seeing the screen, resulting in far longer viewing durations than flat large screens.
Surrounded by Eurasia Department Store, Hongqi Street Wanda Plaza, The Hill, Asia Department Store and Changying Cultural Tourism Block, the site integrates diverse formats including high-end department stores, trendy cultural tourism venues, cinemas, office buildings and Grade A tertiary hospitals, forming a dual traffic base of commerce and cultural tourism. It is directly accessible via the interchange station of Metro Lines 1 and 2, and surrounded by dozens of bus routes such as Bus Routes 2, 5 and 8. Passenger flows for commuting, shopping, tourism and medical treatment converge from all dimensions, making it a landmark outdoor advertising medium at the gateway to the Hongqi Street Business Circle with outstanding urban brand positioning value.
Featuring a curved surface design, the large screen covers pedestrian and vehicle flows from all directions. Visitors approaching from Hongqi Street main road, metro exits or entrances of surrounding shopping malls will inevitably catch sight of the screen, creating mandatory visual exposure. The medium forms a triple traffic loop consisting of business circle shopping crowds, urban commuter vehicle flows and cultural tourism check-in visitors. The average daily combined pedestrian and vehicle volume exceeds 650,000, with peak volumes reaching 1.2 million person-times during summer vacations, golden weeks and the ice and snow tourism season.
With a total screen area of 1,308.67 square meters, this outdoor curved naked-eye 3D large screen is the first and largest of its kind exceeding 1,000 square meters in Changchun. It supports 4K high-definition videos and creative 3D special effects such as stereoscopic screen-breaking and floating pop-out visuals, alongside dynamic creative animations and built-in surround stereo sound to deliver an immersive audio-visual experience. Its visual impact is more than three times that of ordinary flat LED screens. Operating daily from 9:00 to 22:00, it covers all prime time windows including morning rush-hour commutes, midday shopping hours, and evening nightscape check-in periods.
As Changchun’s first outdoor naked-eye 3D screen with an area over 1,000 square meters, it delivers an immersive visual experience where "products burst out of the screen and characters travel through space". It greatly extends audience dwell time and brand memory retention, serving as a viral visual highlight for brand marketing. Featuring high-frequency and high-precision exposure, it boosts audiences’ willingness to click on advertisements by over 60% and pushes the secondary sharing rate above 40%. It stands as the top advertising carrier in Northeast China for brands covering beauty, streetwear, new energy vehicles, digital entertainment and more.
The site directly faces a crossroads with two arterial roads, offering unobstructed views on all four sides. Its curved surface enables multi-angle visibility, capturing sightlines of passing vehicles, street pedestrians and waiting crowds at the intersection with far longer exposure durations than standard flat screens. Complemented by an interchange station for two metro lines and dozens of bus routes, it draws diverse foot traffic from commuting, shopping, cultural tourism check-ins and medical visits. As a landmark advertising medium at the gateway to Changchun’s core downtown business district, it delivers highly recognizable urban brand positioning effects.
