- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenyang | Type：Outdoors | Frequency：60 |
| Address：No.16 North Qingnian Street, Shenhe District | Format：large screen | Duration：15s |
| Location：Municipal Government Talent Market | Min Qty：1 | Operating Time：0-24o'clock |
| Size：24.96m(W)×9.6m(H)×2＝480㎡ | Min Period：week |
Located at the crossroads of Qingnian Avenue and Shifu Road, northwest of Shifu Square, this spot sits at the core intersection of Shenyang’s four key sectors: politics, finance, business and commerce. It serves as a front-facing advertising medium along the Golden Corridor, the welcoming thoroughfare of Qingnian Avenue, functioning as a showcase for the city’s image with irreplaceable location resources. Facing Parkland Plaza to the south, it is adjacent to Zall Department Store and the CBD financial cluster to the north, surrounded by over 30 bank headquarters, government and enterprise office buildings, and the Liaoning Grand Theatre. The area boasts a high concentration of high-end industries, which naturally elevates the tier of brand communication.
It maintains a steady base of young residents aged 18 to 30, making it ideal for 3C digital products, trendy tea brands, civil service exam training, rental housing, chain FMCG, and entertainment fan support campaigns. The venue inherently attracts check-in sharing on short-video platforms. Steady foot traffic comes from both the square and the talent market: leisure visitors at Shifu Square and young job seekers frequenting the talent market combine to deliver a daily composite pedestrian flow of 150,000 people. Visitor volume remains consistent from 7 a.m. to 10 p.m., fully covering morning and evening rush hours, with the advertisement achieving more than 3 effective exposures to each person on average every day.
Featuring a 90-degree L-shaped folded facade facing southeast, this billboard creates two mandatory viewing scenarios: traffic lights at the intersection and metro station exits, pushing the effective ad reach rate above 90%. The exit of Shifu Square Station on Metro Line 2 leads directly beneath the large screen, capturing the first sightline of commuters as they exit. It also covers vehicle and pedestrian traffic on both the east and south sides of the intersection. Visible without any building obstructions from near and far within a one-kilometer radius, it delivers far broader exposure than single-sided flat billboards.
This media outlet adopts an L-shaped dual-screen layout facing the east and south intersections simultaneously, effectively covering passing pedestrian and vehicle traffic. Such groups account for over 40% of the audience, with extremely high viewing angles and exposure frequencies. They boast strong overall purchasing power and robust demand for categories including finance, education, high-end services and luxury goods, serving as a premium channel for brands to reach high-net-worth individuals and a prime position to capture mindshare in the high-end market.
As a landmark media installation hailed as the "City Showcase of Shenyang", the large screen itself acts as a testament to brand strength. It can collaborate with surrounding high-end shopping malls such as Henglong and Zhaozhan to host offline events, forming a closed-loop marketing system of "advertising exposure - offline experience - consumption conversion". It can also be deployed in combination with large screens at other core business districts across Shenyang to amplify brand communication volume, making it an outstanding landmark media asset for brands to establish a presence in Northeast China’s core market.
Leveraging two mandatory viewing scenarios—traffic lights at the intersection and subway exits—the advertising achieves an effective reach rate exceeding 90%, with each audience member exposed to the ads more than three times on average every day. It completely avoids the fleeting exposure flaw of conventional outdoor advertisements and markedly deepens brand recall. The large screen at this urban core landmark inherently features internet-famous check-in appeal. Business professionals, local residents and tourists voluntarily shoot short videos and share them on Douyin and Xiaohongshu. Without additional traffic investment, integrated communication combining offline on-site exposure and online social viral spread can be realized.
