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| Area：Shenyang | Type：Outdoors | Frequency：60 |
| Address：No. 374 Qingnian Avenue, Heping District | Format：large screen | Duration：15s |
| Location：Shimao Hilton Hotel | Min Qty：1 | Operating Time：7-22o'clock |
| Size：51.4m(W)x15.2m(H)=781.28m² | Min Period：week |
The exterior wall screen of Hilton Shenyang located at the intersection of Qingnian Avenue and Wenti Road in Heping District, Shenyang sits in the core area of Shenyang's "Golden Corridor Project". It serves as the primary visual greeting window for business travelers entering and leaving the city. Adjacent to Shitushuguan Station of Metro Line 2, it boasts a fully developed transportation network. As a landmark outdoor medium showcasing the city’s external image, this giant facade screen attached to a five-star hotel is the sole one along the southern section of the corridor, representing an irreproducible advertising resource.
Qingnian Avenue is an eight-lane arterial road with traffic flowing in both directions, recording a daily vehicle volume of 600,000 trips. Drivers are forced to view the screen during the 40-second red light wait at the intersection, creating mandatory exposure. The combined daily flow of pedestrians and vehicles exceeds 1.2 million people. Facing due north, the screen avoids glare from midday sunlight. It has a maximum visible distance of 1.5 kilometers, with no buildings blocking views for traffic in both directions; the full screen image can be clearly seen within a one-kilometer radius, delivering an effective ad reach rate of over 90% for all passing vehicles with unobstructed viewing.
The surrounding area hosts a cluster of high-end commercial complexes including MixC, K11 and Kerry Centre, the Wulihe Financial Belt, dozens of Grade-A 5A office buildings, Shengjing Grand Theatre and New World Expo Centre. Multiple five-star hotels such as Hilton, Grand Hyatt and Shangri-La line the avenue, forming a top-tier integrated business district combining high-end business, light luxury shopping, conventions, cultural tourism. The zone concentrates premium urban resources, making it an ideal venue for high-end hotel promotion targeting affluent audiences across Liaoning Province and neighboring regions in Northeast China.
The ultra-large screen serves as a natural visual highlight on the southern section of Qingnian Avenue. Its angled structure covers multi-directional traffic flows at the intersection without any blind visual spots. Vehicles traveling along the entire southern Golden Corridor catch sight of the screen at first glance, eliminating the visual blind zone of single-sided screens. The maximum visible distance exceeds 1.5 kilometers, and the large screen content can be clearly seen by passers-by on Wenhua Road, Wencui Road and Wenti Road. The 5-minute driving stretch from Wenhua Road Overpass to the area beneath the screen ensures sufficient advertising exposure.
Boasting an ultra-wide screen area of 781.28 square meters with dimensions of 51.4m × 15.2m and an ideal stretched 1:3 golden aspect ratio, this screen is an iconic giant display on the southern Golden Corridor. It is perfectly suited for panoramic displays of luxury vehicles, high-end brand image films and full-view visuals of luxury goods, delivering a grand, premium visual experience with inherent upscale texture. The angled facade design captures traffic flows from two directions at the intersection and removes visual blind zones, letting all vehicles on the road spot the screen instantly with unmatched visual exclusivity.
This large screen attracts a far higher proportion of high-net-worth individuals than ordinary commercial district screens. Its core target audiences are financial practitioners, corporate executives and cross-provincial business elites traveling to and from the airport aged 30 to 55, who hold advanced education, high disposable income and strong purchasing decision-making power. It precisely aligns with high-unit-price brands including luxury automobiles, banking and insurance, high-end real estate, premium medical aesthetics, exhibition and business services, forming a short-conversion closed loop of "screen exposure – offline inquiries and store visits" with extremely high advertising conversion efficiency.
