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- Media Map
| Area：Haerbin | Type：Outdoors | Frequency：60 |
| Address：No. 71 Zhaolin Street, Daoli District | Format：large screen | Duration：15s |
| Location：Manhattan Commercial Building | Min Qty：1 | Operating Time：8-21o'clock |
| Size：16.32m*22.08m=360㎡ | Min Period：week |
The large screen is mounted on the exterior facade of Manhattan Commercial Building at No. 71 Zhaolin Street, Daoli District. It is less than 50 meters in straight-line distance from Saint Sophia Cathedral, directly facing the core viewing spot of the cathedral across the main road. As the only giant outdoor LED media screen in Harbin that allows full-frame shooting together with the dome of Saint Sophia Cathedral, this location links Central Avenue, Xin Yibai Shopping Mall, Mykal Department Store and Tulong Wholesale Business District. Situated along the prime cultural and tourist route of the Ice City, it is a must-visit spot for out-of-town tourists.
Zhaolin Street, a six-lane arterial road with two-way traffic, runs through the location. The screen enjoys an unobstructed wide-angle view across three streets, with a visible distance ranging from 10 to 1,000 meters. Pedestrians, cross-street vehicle traffic and sightseers in the square cannot avoid viewing the advertisement, enabling all-day mandatory exposure. When tourists take full-view photos of the cathedral, the large screen will automatically appear in the frame, triggering spontaneous sharing on social media platforms like WeChat Moments and short-video apps with a secondary content repost rate exceeding 40%. Brands can directly leverage the credibility of this urban landmark, bringing far higher communication premium than ordinary commercial district LED screens.
This media outlet forms a complete traffic loop covering scenic spot tourists, commercial building shoppers and urban commuter vehicles, with a daily combined pedestrian and vehicle traffic volume reaching 850,000 person-times. As a 4A-level urban landmark, Saint Sophia Cathedral receives over 80,000 daily visitors on ordinary days, and the peak single-day passenger flow surpasses 150,000 during the ice and snow tourism season and holidays. Manhattan Commercial Building integrates wholesale and retail, catering, cinemas and travel photography services, steadily attracting 120,000 local shoppers every day.
Boasting a dual core traffic route integrating cultural tourism and commerce in the Ice City, this prime location is a must-visit spot for tourists and a thoroughfare for all vehicle traffic. Zhaolin Street features six bidirectional lanes with unobstructed views, delivering full visibility across three streets with zero blind spots over long distances. Pedestrians, motorists and sightseeing visitors cannot avoid viewing the advertisement, enabling round-the-clock mandatory exposure. Naturally linked to the credibility of the city landmark, this out-of-home media offers a far superior brand communication grade compared with ordinary commercial district advertising screens.
Its core audience consists mainly of primary consumers aged 17 to 56, with young tourists, local residents, business professionals and celebrity-chasing shoppers accounting for over 90% of the total crowd. This demographic demonstrates strong consumption willingness, high acceptance of new products and great recognition of brand premium, making the site suitable for marketing and conversion of all product categories. Meanwhile, the dense concentration of hotels, office buildings and residential areas nearby ensures sustained and stable exposure, greatly boosting the memorability and information retention rate of offline advertising.
Attached to the Manhattan Commercial Complex, the ground-floor street-front shops, wholesale markets and catering outlets generate steady in-store foot traffic on their own. The advertisement can directly drive customers to offline stores for consumption. Multiple bus routes and Shangzhi Avenue Station of Metro Line 2 provide direct access, delivering excellent transportation connectivity. Local residents frequently revisit the area, and tourists converge here for leisure and shopping. Advertising exposure can quickly translate into offline transactions, delivering dual value: premium brand image promotion and immediate foot traffic generation for sales.
