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| Area：Shenyang | Type：Outdoors | Frequency：60 |
| Address：No. 21 Zhonghua Road, Heping District | Format：large screen | Duration：15s |
| Location：Parkson Shopping Center | Min Qty：1 | Operating Time：9-22o'clock |
| Size：16.32m(W)×30.72(H)+ 54.72m(W)×11.52m(H)=1132㎡ | Min Period：week |
Located on Taiyuan Street, a time-honored core business district in Shenyang, at the intersection of Taiyuan Street and Zhonghua Road, the site is right next to Shenyang Railway Station and the entrances/exits of Metro Line 1, as well as the Commerce Hotel and New World Department Store. To its west lie Gome Electrical Appliances and Walmart. Surrounding landmarks include Zhongshan Park, the First Hospital of China Medical University, alongside multiple commercial complexes such as Zhongxing Commercial Building, Wanda Plaza and Jiuwu Culture City. Boasting convenient transportation links, the area sees heavy foot traffic all year round.
Its L-shaped corner physical structure is inherently optimized for naked-eye 3D special effects. The main visuals can stretch across the corner boundary to create an immersive three-dimensional illusion where images seem to "burst out of the wall". Viewers can experience a powerful sense of depth without any wearable devices, delivering far stronger visual impact than ordinary flat LED screens. As a popular internet-famous photo spot, it caters to regional promotion demands of cultural tourism projects, hotels, local specialty retailers and chain brands, enabling cross-city brand exposure and leaving far deeper brand impressions than fleeting roadside outdoor advertisements.
Taiyuan Street Business District targets young consumers, out-of-town tourists and mid-to-high-end business crowds as its core customer groups, with Generation Z accounting for over 35% of visitors. The area records a high proportion of mid-to-high-end consumption, and local audiences are highly receptive to luxury and trendy brands, making it an ideal venue for brands to amplify their influence. More than 700,000 vehicles and pedestrians pass through the district daily. Adjacent to Zhonghua Road, a major urban thoroughfare, scenarios including slow-moving traffic and pedestrians waiting at traffic lights create an involuntary viewing environment. Nielsen research data indicates the advertisement reach rate exceeds 90%.
Located at the core crossroads of Zhonghua Road arterial road and North Taiyuan Street pedestrian street, it faces the main entrance of Zhongxing Building directly. Within a one-kilometer radius, the screen can be fully viewed by both motorists and pedestrians. As the top visual landmark of the Taiyuan Street Business District and the city's signature outdoor advertising medium for Heping District, this irreplaceable site features a rare 90° L-shaped folded large screen seldom seen in Shenyang’s commercial zones. Its dual-sided layout covers traffic flow on both directions of the crossroad and pedestrian crowds on both sides of the pedestrian street, delivering strong vertical and layered visual effects with far wider coverage than flat single screens.
Boasting a unique thousand-square-meter L-shaped folded structure, it delivers dual communication effects: long-distance exposure to passing vehicles and immersive check-in experiences for pedestrians up close. Situated at the intersection of a major transportation hub and a mature high-end commercial district, it is ideal for long-term brand image building as well as short-term citywide buzz generation for e-commerce shopping festivals, new product launches and holiday campaigns. Advertising placements here cover the entire western area of Shenyang, and coordinated promotions with Middle Street Business District enable full citywide coverage of Shenyang.
Leveraging the transportation hub of Shenyang Railway Station, the screen accurately reaches intercity business travelers and out-of-town tourists, catering to full-scale marketing demands including cultural tourism promotion, regional store expansion for chain brands and local specialty marketing. It achieves dual communication outcomes of deep local market penetration and outreach to external audiences. Brands can combine this screen with other media such as subway ads and bus stop billboards to attain complete citywide coverage. Its distinctive L-shaped design and stunning visual experience greatly boost commercial value and brand positioning.
