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| Area：Guangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 228, Tianhe Road, Tianhe District | Format：led | Duration：15s |
| Location：Grandview Mall | Min Qty：1 | |
| Size：17.28m×45.08m=779㎡ | Min Period：week |
Located at No. 228 Tianhe Road, Tianhe District, Guangzhou, in Zhengjia Plaza, it occupies the very center of the Tianhe Road commercial area, forming the golden triangle of the largest commercial cluster in South China. It is adjacent to Tiyu Xilu Station of Metro Lines 1 and 3, with a daily passenger flow of over 250,000, forming a three-dimensional transportation network covering metro, bus, and private vehicles. The daily reach is 250,000 people, with peak traffic on holidays reaching 500,000, covering high-spending consumers of all ages throughout the year.
Zhengjia Plaza is close to the intersection of Tianhe Road and Tiyu East Road, where BRT and metro lines converge, resulting in heavy pedestrian and vehicle traffic. The northwest exterior wall of Zhengjia Guangzhou Marriott Hotel faces the main road, covering a 180-degree visual range of traffic in both east and west directions, radiating to the core area of the Tianhe commercial district. The surrounding area includes several large shopping centers such as Taikoo Hui, Guangzhou Baihua Department Store, and Tianhuan Plaza, forming the largest commercial cluster in South China.
Zhengjia Plaza is a national 4A-level tourist attraction and a comprehensive cultural, commercial, and tourism complex, fully implementing an experiential consumption model. It is a modern shopping center integrating retail, leisure and entertainment, dining, exhibitions, health and fitness, tourism, and business, covering the entire consumer shopping decision-making process. From browsing in the commercial area to in-store consumption, the conversion chain is complete, advertising acceptance increases by 40%. Large-scale screens with high-definition display technology create a strong visual focus in the Tianhe Road commercial area, with an 85% complete ad viewing rate.
With the four core advantages of ultra-large size, prime location, high-definition technology, and extensive high-traffic coverage, it has become one of the most influential outdoor media platforms in South China, providing brands with a full-chain communication solution that offers high exposure, high conversion, and strong reputation. The return on investment is significantly higher than ordinary outdoor media, making it a strategic communication platform for brands planning their presence in Guangzhou and across the South China market.
Based on prime locations in South China's core business districts, supported by ultra-large high-definition displays, targeting tens of millions of high-net-worth visitors, and ensuring conversion through full-time and full-scenario adaptation, LED media builds a value loop of 'high exposure, high conversion, and strong reputation.' It serves as the first entry point for brands into the South China market, with a return on investment significantly higher than ordinary media, especially suitable for branding and marketing conversion in high-end retail, automotive, finance, and cultural tourism sectors.
With its unique location advantage, stunning visual effects, precise audience targeting, and efficient communication capability, it has become a benchmark advertising medium in South China, providing outstanding marketing and communication value to numerous leading international and domestic brands. Its unmatched location, impressive visuals, and accurate audience coverage offer exceptional marketing communication value, making it a strategic media choice for brands entering the South China market.
