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- Media Map
| Area：Chongqing | Type：airport | Frequency：120 |
| Address：Chongqing Jiangbei International Airport | Format：led | Duration：10s |
| Location：T3 Domestic Baggage Claim | Min Qty：9 | |
| Size：1.5m×7m×2面=21㎡ | Min Period：4weeks |
Located in the domestic baggage hall of Terminal 3A, the 9-panel, 18-screen LED occupies the core area above the baggage carousel. It serves as the sole visual focus for arriving passengers waiting for their luggage, with no competing products interfering, achieving 100% reach of arriving passengers. No matter where passengers stand, they can directly face at least two screens, ensuring complete coverage of advertising information, strengthening the brand's connection with the Chongqing market, and enhancing its influence in Southwest China.
Chongqing Jiangbei International Airport is one of China's eight major regional hub airports and a 4F-level civil international airport, with passenger throughput exceeding 40 million. Terminal 3A handles the main domestic routes. This LED media is situated at a stage of the baggage claim process that every domestic arriving passenger must go through, making it the first core visual contact point for passengers entering Chongqing after their flight. This creates a naturally enclosed communication environment, with an advertising reach rate close to 100%.
The average waiting time for passengers to retrieve their luggage is 8-12 minutes, during which their attention is highly focused, with no other information interference. The efficiency of receiving advertising information is increased by 47% compared to ordinary outdoor scenarios. The baggage carousel is the only waiting area for arriving passengers, making the advertising content the focus of their sight. This media reaches over 100,000 domestic arriving passengers daily and serves as a mandatory viewing core media resource in the airport arrivals area.
With its prime location, forced-viewing scenarios, millions of high-end traffic, and dual-sided display advantages, LED has become a premium media platform for brands entering the Chongqing market and reaching mid-to-high-end travelers nationwide. It is not only an advertising display window but also an important bridge connecting airline hubs with city consumption, providing advertisers with efficient, precise, and high-reach brand communication solutions, making it a core value asset among airport advertising resources.
With its unmatched location advantages, tens of millions of high-end visitors, extended dwell times, and dual-sided staggering effects, it creates the 'golden triangle' of airport advertising: high reach × high attention × high memorability. This makes it a core value asset for brands to achieve efficient communication at aviation hubs. It is not only an advertising display window but also an important bridge connecting high-end travelers nationwide with the Chongqing consumer market, capable of providing advertisers with end-to-end communication solutions from precise reach → deep memorability → efficient conversion.
The baggage claim area forms a naturally enclosed space, where travelers receive information in a relaxed waiting state. Brand preference increases by 40%, far exceeding the effectiveness of traditional static ads, achieving a shift from 'passive viewing' to 'active receiving.' Travelers are more willing to interact proactively while waiting, and in combination with online events, brand website traffic can increase by 80%.
With four core advantages—100% forced reach, tens of millions of high-end visitors, scenario scarcity, and high return on investment—it has become a rare and high-quality advertising investment asset in the Southwest aviation hub. The value of media resources is poised for explosive growth, and now is the optimal window for investment.
