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| Area：Nanchang | Type：airport | Frequency：64 |
| Address：Nanchang Changbei International Airport | Format：led | Duration：10s |
| Location：T2 Domestic Arrivals and Departures | Min Qty：37 | |
| Size：55英寸 | Min Period：week |
The television screen network system is systematically deployed at key points in Terminal 2, including the third-floor departure check-in area, in front of security checkpoints, boarding corridors, and the first-floor arrivals passage, fully covering the entire passenger journey from entry to check-in, security, boarding, baggage claim, and departure. It serves over 35,000 domestic passengers daily, exceeding 50,000 on peak days, providing bidirectional, high-frequency, and comprehensive exposure to both departing and arriving passengers.
The T2 domestic departures and arrivals area TV network is a digital video media network covering the airport's core passenger flow areas, consisting of 37 55-inch high-definition smart TVs. These are precisely arranged in the terminal's domestic departure hall, check-in area, security waiting area, boarding isolation area, and the domestic arrivals baggage claim and welcome halls—key points all passengers must pass through—forming a communication matrix that covers the entire journey. It is an excellent media resource for brands to reach high-net-worth individuals in surrounding areas.
Passengers typically wait 5-10 minutes, shifting their attention from phones to the surrounding environment, increasing advertising reception efficiency by three times. During the 15-30 minutes before boarding, passengers are in a relaxed state, with information memory retention increasing by 58%, making it suitable for in-depth brand communication. It also reaches passengers' accompanying parties, enabling bidirectional contact and expanding brand influence, with a reach increase of 20%.
As a core media matrix for the aviation hub, leveraging five key advantages—full-journey passenger flow coverage, 100% mandatory exposure, precise targeting of high-net-worth audiences, high-definition smart technology support, and flexible content operation—it has become a strategic media resource for brands to achieve high-end marketing breakthroughs in the market.
With its four core advantages of full-journey coverage, precise matching with high-net-worth audiences, high-definition display technology, and flexible content management, it has become an ideal choice for brands to conduct high-end marketing and regional penetration. It is especially suitable for brands in finance, automotive, tourism, and premium consumer goods, enabling both brand image enhancement and actual sales conversion, serving as an efficient communication bridge connecting brands with high-value consumers.
Relying on the regional core position of Nanchang Changbei International Airport, airport TV naturally possesses high-end media attributes that positively reinforce brand image, quickly enhancing market positioning and brand credibility. The strong visual impact of TV allows brand information to be seamlessly integrated into travelers' experiences through engaging content, reducing the rigid feel of advertisements and improving brand favorability.
Hosting tens of millions of domestic travelers annually, the airport TV in domestic departure and arrival areas becomes a golden investment target for brand marketing, thanks to its exclusive scenarios, high-net-worth audience, and efficient communication capabilities. Leveraging its hub value, high-net-worth passenger base, scenario advantages, and flexible strategies, it provides brands with precise reach, efficient conversion, and long-term value-added comprehensive investment returns.
Domestic departure and arrival area TV media not only serve as essential infrastructure for upgrading smart airport services but also function as high-value communication platforms that integrate traffic, context, quality, and credibility. They provide brands with strategic support for deeply cultivating the Jiangxi market and radiating across the central region, offering both breadth and depth.
