- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 International Baggage Hall | Min Qty：4 | |
| Size：2.0935×5.03×2面 | Min Period：month |
International travelers spend an average of 15–25 minutes retrieving their checked luggage. Their attention is focused, and their movement paths are highly concentrated around the baggage carousel. The lightbox setups are arranged at key visual points in this area, ensuring 100% coverage of international arriving passengers and effectively preventing information loss. Through clever placement, natural sight guidance is created without disrupting the flow around the carousel, allowing advertising content to integrate organically with the spatial function.
Located at the core of the International Arrivals area in Terminal 2, these premium advertising media resources cover 100% of international arrivals, making it a prime platform for reaching high-value inbound audiences. The baggage hall is the only area for arriving passengers to collect luggage after clearing customs, with an average waiting time of 40 minutes. This ensures sufficient exposure to advertisements and high recall rates.
The baggage hall environment is relatively enclosed with minimal distractions, and combined with high-quality airport lightboxes featuring HD images, uniform backlighting, and properly proportioned sizes, it creates an efficient, low-noise communication space. Travelers naturally focus on the advertising content while waiting, being in an open state of mind with no work interruptions, which enhances receptivity to advertising and facilitates deeper perception and memory of brand information.
As a first-impression medium, it helps establish positive brand recognition early in a traveler’s arrival, laying the psychological foundation for later conversion. Lightboxes not only possess the inherent advantages of high reach and high attention but also, through their contextual, premium, and controllable media characteristics, become an important bridge connecting global travelers with brand value.
With its irreplaceable location advantage, 100% reach rate, and high-value target audience, it has become one of the most valuable advertising resources at Guangzhou Baiyun Airport. It is especially suitable for companies looking to expand into international markets and enhance their brand's global influence, serving as a premium platform for brands to engage with international travelers. The return on investment is significantly higher than that of ordinary outdoor media.
The baggage claim area is relatively enclosed with minimal visual distractions, so travelers naturally focus on the baggage carousel and surrounding lightbox media. Advertising attention is high, and the media packages are arranged across multiple points, covering the entire process from the baggage carousel to the exit. This creates a continuous visual corridor that strengthens brand impressions. The audience typically exhibits the three-high traits of high education, high income, and high consumption, making them an excellent target group for brand value conversion.
As a scarce media resource at the South China aviation hub, it offers high-certainty traffic, high-net-worth audiences, in-depth communication, and high-end scene endorsement as its core investment logic. It serves as a strategic media asset for brands pursuing international communication and high-end client expansion, with investment value reflected in both precise conversion and long-term brand premium.
As the core media in the international inbound scenario of the South China aviation hub, it occupies a unique position in the advertising market due to the scarcity of the scene, the precision of the audience, and the value it provides. The lightboxes are not traditional exposure carriers; instead, they deeply engage high-end traffic within international contexts. Their core advantages lie in the synergistic empowerment across the four dimensions of scene, audience, communication, and value.
