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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 International Baggage Claim Area | Min Qty：3 | |
| Size：2.4×5.9×4面 | Min Period：month |
Wait in the baggage claim area and retrieve checked luggage, with an average dwell time of 15–30 minutes. Column-wrapped light boxes are placed on the central columns of this area, positioned at the visual center of all baggage carousels. No matter which carousel or path travelers are on, they cannot avoid their presence, achieving truly undivided, full coverage. The light boxes naturally integrate into the flow of the space without obstructing passage, while occupying a visual focal point.
The baggage claim area is a semi-enclosed indoor space with no external clutter to distract travelers, who also tend to be more focused and highly sensitive to surrounding visual content. Combined with the even lighting and high-resolution images of premium airport light boxes, brand messaging is communicated more clearly and completely, significantly enhancing conversion potential. With its unique spatial positioning, audience quality, and media format, it creates a highly competitive high-end advertising platform.
T2 International Baggage Claim is the only mandatory channel for all arriving passengers, with no passenger flow diversion points, giving airport light boxes a natural 100% mandatory reach rate. Travelers spend an average of 15–30 minutes in this area, creating a rare opportunity for focused exposure in the fragmented media age. Effective viewing time is 3–5 times that of ordinary outdoor airport light boxes.
The 360° surround structure of the column-wrapped light box is its core communication advantage. Each column displays on four sides with no visual dead angles. Travelers passing from any direction can fully receive the brand message, and the brand can be naturally embedded into travelers' journeys, achieving a non-intrusive, high-focus communication effect.
The T2 International Baggage Claim Area Column Lightbox is not just an advertising space; it is a strategic communication node that integrates traffic value, situational potential, and brand prestige. It provides an irreplaceable medium for brands to capture consumer attention at the first point of contact upon arrival, covering all major traffic flows to ensure 100% exposure along essential paths. Each column achieves an average daily exposure of over 80,000 people, making it the most efficient media in terms of individual exposure in the international arrivals area.
The lightbox package is a highly effective premium media resource in the South China airline hub international arrivals scenario. It is deeply integrated into the golden waiting period during baggage claim, creating a complete media ecosystem characterized by mandatory situational engagement, precise audience targeting, multi-dimensional immersive communication, and high-end value empowerment. With its unique cylindrical design and the international hub context, it serves as a strategic communication channel for connecting brands with high-net-worth cross-border travelers and conveying an international brand image.
The core competitiveness of the column lightbox comes from the synergistic empowerment of four dimensions: scenario, audience, communication, and value. It transcends the limitations of traditional single-exposure advertising, achieving a full-chain value loop of precise reach, deep conversion, brand enhancement, and barrier building. It has become a strategic airport lightbox resource for premium brands targeting cross-border high-net-worth customers.
The investment value is not a simple sum of the four dimensions; it forms a synergistic loop of scenario-driven traffic, audience conversion, communication efficiency, and value accumulation. The scarcity in the scenario dimension ensures the certainty of traffic investment, while the precision in the audience dimension enhances the efficiency of investment conversion.
