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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T2 International Baggage Hall and Reception Lounge | Min Qty：2 | |
| Size：9.43×2.825 | Min Period：month |
International arriving passengers must go through customs before entering the baggage claim area to collect their luggage, and then wait in the arrival hall for family and friends or proceed to transportation connections. This is a one-way, enclosed, and unavoidable path, with nearly 100% advertising exposure. It completely avoids the issues of traditional outdoor media being overlooked or bypassed.
Located in the core area of International Arrivals at Terminal 2, it is a mandatory passage and dwell core area for international passengers after entry. It includes three main types of media: light boxes in the baggage claim hall, column-wrapped light boxes at the exits of the baggage hall, and light boxes in the arrival hall, forming full-process visual coverage from baggage claim to waiting for arrivals. Passengers typically spend 8-12 minutes in the international baggage hall, and during peak flight times, this can reach up to 40 minutes.
During the baggage claim and arrival waiting process, passengers are in a state of information sensitivity and boredom, making them highly receptive to actively viewing advertisements, creating a forced viewing effect. The conversion rate of ads is significantly higher than in other scenarios. Along the entire path from baggage claim to meeting friends and family, the light box media creates a multi-point, multi-level distribution network, ensuring repeated exposure to advertising and reinforcing brand recall. As the first visual touchpoint for passengers arriving in Guangzhou, it can effectively establish an emotional connection between the brand and the city, enhancing brand favorability and reputation.
The only route in T2 International Arrivals goes from baggage claim → exit → arrival hall. Passengers must pass through and see it, with media reach reaching 100%, completely eliminating ineffective traffic. Arrival hall light boxes face the crowd picking up passengers, achieving two-way reach to international travelers, while local high-spending pick-up passengers expand the communication radius.
Light boxes, with their prime locations, oversized formats, and high-value audiences, have become highly influential airport advertising media resources in South China. They provide efficient and high-quality communication effects, whether the goal is to enhance a brand's international recognition or to precisely reach high-end consumers, making them an ideal choice for brand internationalization strategies and premium marketing.
With five core advantages—prime location, high-value audiences, long dwell time, striking visuals, and emotional connection—they have built an irreplaceable international high-end communication platform in South China. Whether enhancing brand international awareness, precisely reaching high-net-worth audiences, driving immediate conversions, or establishing city-related emotional ties, they are the preferred media for brand internationalization strategies and premium marketing, offering significant ROI and creating sustained brand value.
Thanks to their golden hub locations, 100% international passenger coverage, mandatory viewing scenarios, and precise targeting of high-end audiences, light boxes have become strategic communication high grounds for brands entering the South China and broader Asia-Pacific markets. They are especially suitable for localizing international brands, internationalizing local brands, and promoting high-end services. The relatively enclosed spaces of baggage halls and arrival lounges reduce distractions, enhancing advertising focus and memory retention.
Light boxes are not just traffic media; they are carriers of a brand's international identity. Their combination of must-pass routes, high-quality audiences, extended dwell time, dominating visual presence, and scenario empowerment makes them one of the most valuable high-end offline advertising resources in South China and even nationwide.
