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| Area：Shanghai | Type：Metro | Frequency：0 |
| Address：People's Square Metro Station | Format：Light box | Duration：0 |
| Location：People's Square Station, Exit 10, Nanjing West Road | Min Qty：4 | |
| Size：13㎡ | Min Period：4weeks |
As an interchange hub for Lines 1, 2, and 8, it is hailed as the 'cosmic center' of the Shanghai Metro. It serves as the political, economic, cultural, and tourism core area of downtown Shanghai as well as a major transportation hub. The lightbox at Exit 10 on Nanjing West Road is one of the station's most valuable advertising media, connecting to the upscale Nanjing West Road commercial district and covering a massive flow of entering and exiting passengers.
Exit 10, being one of the main exits of Nanjing West Road, handles an average daily passenger flow of 350,000, reaching up to 800,000 on holidays. It is adjacent to the high-end Nanjing West Road shopping area and surrounded by top commercial landmarks such as Plaza 66, CITIC Pacific, and Metro City, covering a high-spending audience. As an interchange station for three lines, it sees a daily passenger flow of over one million, making it one of the busiest stations in the Shanghai Metro network.
Directly connected to Nanjing West Road at street level, it is the essential path for passengers traveling from People’s Square Station to the Nanjing West Road commercial area. The long dwell time increases advertisement exposure rates, attracting a large number of passengers to stop and view, enhancing brand awareness and product appeal.
The surrounding area is home to cultural landmarks such as People’s Square, Shanghai Grand Theatre, and Shanghai Museum, covering business, tourism, and shopping scenarios, thereby strengthening the association between the brand and the city’s core area. With dense bus hubs and taxi stops, it forms a closed loop with metro and surface transportation, combining passenger flows from multiple transport modes and expanding advertisement reach. Passengers typically stay for 3-5 minutes, far longer than at ordinary metro entrances, resulting in a high effective advertisement exposure rate.
With the advantages of a core hub location, ultra-large display area, and mandatory viewing scenarios, it has become a prime platform for brands to conduct image promotion and product marketing in the Shanghai market. It is especially suitable for advertisers of high-end brands, fashion consumer goods, entertainment, and cultural products that require strong visual impact and precise access to high-spending audiences.
Leveraging the golden location at the Nanjing West Road high-end commercial district entrance, a three-line interchange hub, with a daily mandatory reach of 350,000 people, 100% passage interception in a closed environment, and a highly educated, high-spending audience, this media resource has become an S-level asset for Shanghai metro advertising. It is particularly suitable for high-end brand image building and targeted marketing exposure, enhancing brand recall and increasing information transmission efficiency by 40%.
Occupying the heart of the city, top-tier commercial districts, and a three-line hub, this golden location represents a rare and strategically valuable media resource in Shanghai and nationwide metro advertising. The lightbox is a super media node integrating traffic, scene, and image. It not only provides efficient exposure but also earns brands respect and attention at the city’s most influential commercial gateways, serving as a strategic communication asset for deeply cultivating the high-end market in the Yangtze River Delta.
The lightbox media combines advantages of location, traffic, audience, media, and commerce, achieving high-frequency brand exposure while precisely reaching high-net-worth consumers. It is the preferred media point for high-end brands, fast-moving consumer goods, and cultural tourism projects to enhance influence in the Shanghai market. It is particularly suitable for brand image creation and new product launches, helping brands capture consumer minds and achieve marketing goals in this international metropolis.
