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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Arrival Exit | Min Qty：2 | Operating Time：0-24o'clock |
| Size：4×3×2面 | Min Period：year |
This area is free from mixed‑in other advertising media. As the sole visual focal point, the light box enables the brand to achieve "zero‑competition" exposure and create an immersive communication environment where advertisements are impossible to miss whether passengers look up or turn around. Passengers stay in this area for an average of 15‑25 minutes. Fresh off the plane and not yet in a rush, they are in a relaxed state with focused attention. Advertising information sinks in naturally, boasting a markedly higher memory retention rate than media aboard flights or in waiting‑lounge zones.
Located at the baggage claim exit, this spot serves as the final communication touchpoint in the arrival process, where passengers walk out of the terminal after collecting their luggage. It covers more than 30,000 domestic arriving passengers on a daily basis. The audience mainly consists of business travellers, tourists visiting Guizhou and government‑mission travellers, including a large number of out‑of‑province consumers with strong purchasing power. Passengers spend an average of over 5 minutes collecting luggage, leaving ample time for them to receive advertising messages.
Guiyang Longdongbao Airport records a passenger throughput of 22.7317 million, with approximately 22.54 million domestic arriving passengers annually. The light box features unobstructed views with no interference or competing advertisements. Its static visuals adopt a concise design with highlighted text, catering to passengers’ fragmented‑reading habits. Brand awareness can be conveyed within 3 seconds for purer and more efficient brand messaging. Arriving passengers are relaxed and attentive, so this medium delivers more effective ad impressions than fast‑flow‑type media and yields higher exposure value.
Take the typical column‑wrapped light box in this area as an example. It measures 4 m × 3 m and features a dual‑sided display design. Such large‑scale surrounding visuals not only deliver strong visual impact but also allow advertisers to craft coherent and complete brand stories. While passengers are walking, turning to make way or conversing, brand messages are continuously conveyed from multiple perspectives, effectively enhancing the appeal and memorability of advertisements.
The arrival exit passage boasts a spacious and tidy environment with few competing advertising media nearby and little visual distraction, enabling passengers’ attention to be highly concentrated. It serves as the only passage for passengers to exit the terminal after collecting their baggage with no alternative detours, securing mandatory exposure to all domestic arriving passengers. As the last terminal‑based media touchpoint for travellers landing in Guizhou, it functions as a first‑impression communication window for visitors entering Guizhou. Covering the key information‑receiving moment upon arrival, this media position offers irreplaceable advantages.
Occupying the closed circulation route on the arrival floor with no detours available, this location achieves 100% coverage of domestic arriving passengers. The whole area features a neat and minimalist setting with minimal competing media and high visual focus, ensuring highly pure communication. Leveraging the official gateway attribute of the airport, it carries dual values for showcasing the city’s image and disseminating commercial brand content. It is a regular arrival‑focused advertising medium at Guizhou Airport with excellent cost‑effectiveness and outstanding targeting accuracy.
