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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Hanging Banner | Duration：0 |
| Location：Isolation Area on 4th Floor, T3 Departure | Min Qty：4 | Operating Time：0-24o'clock |
| Size：6×3.3×2（面） | Min Period：year |
Located within passengers' natural upward‑viewing zone (elevation angle: 1.8‑2.5 meters), it creates a "canopy‑style" visual enclosure to deliver 360‑degree omni‑directional communication and naturally functions as an "aerial advertising screen". The isolation zone features enclosed boarding passages with a single‑route flow and no branch paths; all passengers must travel along fixed routes. Media design in this area follows the principles of "non‑intrusive, high‑stability and strong visual impact". The dynamic nature of hanging banners is in complete conflict with spatial functions.
This medium consists of high‑altitude double‑sided hanging banners sized 6 m × 3.3 m for dual‑sided display. Multiple banners are arranged in order above the passageways, free from obstructions by pedestrian flows, columns or equipment, covering the full visual field of the corridors. Passengers can clearly view the visuals when looking straight ahead, walking or stopping, bringing broader visual coverage and greater communication influence. Produced with high‑definition inkjet printing, the banners feature bright colours and fine texture. Double‑sided display achieves full exposure for bidirectional passenger flows and doubles utilisation efficiency.
Passengers in the isolation zone have ample waiting time and a relaxed travel mindset. During extended waiting and slow walking, they continuously and repeatedly receive visual information from the high‑altitude hanging banners, generating immersive, long‑duration and high‑frequency memory penetration. Multi‑point contiguous layout can quickly build exclusive immersive brand scenarios, effectively enhancing brand premium perception and awareness. Unlike flat displays of conventional wall‑mounted light boxes, high‑altitude hanging banners deliver stronger visual impact and scene atmosphere.
The hanging banners are suspended from the ceiling in the isolated area, positioned above check‑in counters and passenger flows. This setup completely avoids obstructions from ground facilities and crowds, securing the core visual high ground within the isolated area. Passengers can clearly view the advertisement artwork from a long distance, with its visibility spanning the entire domestic isolated zone, delivering powerful visual impact and far superior exposure compared to conventional ground‑based and wall‑mounted media.
Multiple hanging banners recur along passenger circulation routes to create a visual rhythm and memory‑reinforcement mechanism. Cultural motifs such as "Butterfly Mother" achieve 3‑5 instances of unconscious repeated exposure in passengers’ minds, yielding much deeper communication effects than single‑spot advertisements. Hung in continuous arrays along main passages, concourse fingers and in front of boarding gates, the hanging banners form a three‑dimensional communication network of "hanging banners above and lightboxes below", together with lightboxes, building a themed and ceremonial waiting atmosphere.
This media operates in line with airport flight schedules, running non‑stop from early morning to late‑night flights for stable exposure and full‑cycle coverage. It supports premium single‑spot placements for high‑end brand image embellishment, as well as multi‑spot connected placements for full‑domain dominating display. It satisfies short‑term traffic‑driving demands including new‑product launches, festival marketing and cultural‑tourism promotion, and also fits long‑term communication strategies for brands to establish presence and cultivate the Southwest China market, combining great cost‑effectiveness and broad adaptability.
