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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：Departure Mezzanine Area on Level 3 of T3 | Min Qty：2 | Operating Time：0-24o'clock |
| Size：4.4X2.54 | Min Period：year |
This light box is suspended above the T3 Departure Check‑in Hall, serving as the primary visual focal point upon entering the terminal building. It is visible to all passengers checking in for departures at T3, benefiting from a huge passenger base that covers all domestic and international departing travellers, delivering substantial exposure. Mounted high on the wall, it avoids obstructions from ground‑level foot traffic, luggage and equipment. The advertisement artwork can be viewed from any spot across the hall, boasting a wide viewing angle and outstanding long‑distance communication performance.
Positioned directly above check‑in counters and atop thoroughfares that all passengers must pass through, the light box reaches 100% of domestic departing passengers with a daily exposure volume of over 60,000 person‑times. Passengers stay in the check‑in area for an average of 15‑25 minutes, far longer than scenarios such as metro rides (<5 minutes) and conventional out‑of‑home advertisements (<3 seconds). Adopting high‑definition printing and LED backlighting technology, it presents rich‑coloured content with sharp details, lifting brand message recall rate by 55% compared with traditional out‑of‑home advertising and forming a closed‑loop experience of “view‑read‑remember‑perceive”.
The check‑in zone is an enclosed, quiet and low‑disturbance transitional space free of blockages from ground crowds, luggage and equipment. While in the relaxed “waiting‑for‑boarding” mindset, passengers show higher receptiveness to visual content. Their eyes naturally gravitate towards the advertisement, enabling non‑interruptive, non‑skippable and non‑avoidable forced visual engagement. Its communication efficiency is increased by 3‑5 times, with far superior reach performance versus traditional out‑of‑home advertisements.
Occupying the visual focal point of the check‑in hall, it delivers clear visuals visible to passengers standing at any check‑in counter. Whether passengers look up for confirmation during check‑in or glance around while queuing, the light box captures attention with dynamic content, repeatedly embedding brand messaging throughout the entire check‑in journey. This irreplaceable communication potential turns every check‑in experience into an in‑depth dialogue between brands and passengers, delivering striking visual impact.
Located in the airport’s public open area, this spot reaches all domestic and international departing passengers as well as people seeing them off. Its audience is primarily business elites, high‑income tourists and cross‑border travellers, who feature high educational attainment, strong purchasing power and significant brand‑decision‑making influence. It serves as an ideal medium for high‑end brands in finance, cultural tourism, automotive and luxury sectors to achieve precise penetration and trust building, featuring short conversion paths and high decision‑making efficiency.
Passengers usually spend a long dwell time queuing or completing formalities at the check‑in stage. Wall‑mounted light boxes fall within passengers’ line of sight, creating a quasi‑forced viewing state during waiting periods, which greatly boosts ad exposure and brand recall. These large‑sized wall‑mounted light boxes provide multi‑faceted cross‑coverage. Within the enclosed airport environment, they generate powerful visual impact, clearly showcasing brand images and leaving deep impressions on passengers.
