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- Specs
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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：Mezzanine Area on Departure Level 3 of T3 | Min Qty：3 | Operating Time：0-24o'clock |
| Size：8×2.2 | Min Period：year |
Located in the central area of the check‑in hall, passengers spend an average of 20‑35 minutes here in a state of high attention and low distraction, enabling mandatory and high‑frequency visual exposure to advertising messages. As the first advertising and information space passengers encounter upon entering the airport, this area serves the dual functions of "creating the first brand impression" and "guiding travel‑related moods", boasting higher media value than light boxes in the waiting lounge and forming a visual focal point.
The full‑wall light‑box interlayer features no columns, obstructions or interferences, delivering 180° all‑angle coverage. Passengers here are in an active browsing and information‑gathering mindset, consisting mainly of business travellers, high‑income groups, cross‑border tourists and corporate executives. Their average household income is markedly above the national average, and their attention level is higher than the relaxed state in the waiting lounge, bringing about a significant improvement in advertising reception efficiency.
No matter from which angle passengers approach the exit, one light box will always face or be angled toward their line of sight. Omnidirectional coverage guarantees complete information delivery and eliminates visual blind spots. The light boxes target not only departing passengers but also meet‑and‑greet crowds. With a 360‑degree layout and grand, solid visual impact, they reach high‑value arriving passengers as well as the large group of people picking up travellers, achieving two‑way audience engagement.
The light boxes are installed on the intact wall of the mezzanine floor, avoiding heavily‑crowded areas and shielded from passengers’ luggage and service facilities. Complemented by the terminal’s natural daylight and indoor lighting, the advertisements deliver high‑saturation color performance both day and night with long viewing distances. Passengers can clearly read the ad content whether they are walking or pausing briefly for rest. When multiple light boxes are deployed in a row, they create an immersive continuous brand visual experience, delivering stronger visual impact and notably improving memory retention compared with single‑spot media.
This location captures domestic‑departure passenger flows from the remote boarding gates of T3 and exclusively draws transit passengers without checked baggage. Some transit passengers travel back and forth along the mezzanine corridor multiple times, generating repeated exposures that continuously deepen brand impressions. Boasting dual passenger‑flow attributes of transit and departure, it stands out as a differentiated premium media spot inside T3 with outstanding commercial advertising value. It serves as a vital carrier for brands to deepen their footprint in the southwest market and exert influence on nationwide transit passengers.
As a core prime spot within the light‑box matrix, it acts as a key communication hub for brands to extend nationwide reach, thanks to its precise passenger reach, interference‑free communication environment and stable scenario value. Passengers in this area are generally in a state of short‑term stay and relaxed waiting, showing higher receptivity to advertising messages. Brand content can thus easily form deep‑seated memories, realizing the dual value of “high‑efficiency exposure plus precise conversion”.
