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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：bulletin board | Duration：0 |
| Location：Outdoor security inspection on the rooftop | Min Qty：1 | Operating Time：0-24o'clock |
| Size：32*8 | Min Period：year |
This spot covers air passengers, people seeing‑off or picking‑up passengers, and various ground‑moving vehicles. Advertisements are visible to both inbound and outbound traffic, reaching a more diverse audience. When passengers drive into the airport, they receive brand messages before entering the terminal building. A second exposure occurs as they leave the airport, achieving dual‑touchpoint coverage upon airport entry and exit. Together with in‑terminal media, it forms a complete indoor‑outdoor communication chain, offsetting the limitation of in‑terminal media which cannot reach people seeing‑off or picking‑up passengers.
Relying on Airport No.1 Road with a daily traffic volume of approximately 300,000 vehicle trips and coverage of over 60,000 passengers, its single‑day peak arrival rate hit 100% with 82,400 people during the summer travel rush. Far superior to the passive viewing mode of static media, passengers have an average dwell time of 30 minutes, creating a mandatory viewing scenario known as the "Golden 60 Seconds". Such large‑format outdoor billboards are rarely seen along Guiyang Airport Expressway, generating a visual monopoly effect and granting brand messages strong occupying capacity amid traffic flow.
Long‑term dynamic exposure is realized as vehicles pass by. High‑definition images are displayed under natural daylight with outstanding visual recognizability. It fits diverse advertising scenarios including high‑end brand image display, Guizhou cultural‑tourism promotion, city investment attraction publicity, and publicity for major competitions and events. As a scarce landmark‑level brand communication carrier on the airport landside, it effectively fills the publicity gap at the airport gateway and creates the first visual memory touchpoint for passengers entering and exiting the airport.
The media is installed at a high‑elevation position on the rooftop within the security‑check area, overlooking ground traffic flows. Its panel is fully stretched with no segmented gaps, delivering long‑distance visibility and lasting prominence. Located adjacent to the main terminal building, this site is an original architectural landmark media at the airport, boasting stronger scenario authority and a more grand and steady visual effect. Meanwhile, similar rooftop outdoor billboard resources are scarce in the airport’s core zone. Campaigns placed here face no homogeneous advertising interference, enabling extremely high recognizability to quickly build a premium brand image.
Leveraging high‑brightness display technology and striking color reproduction, the billboard generates powerful visual impact. It delivers strong brand engagement at close range. Travelers get off vehicles and walk into the terminal with forced visual exposure. The open‑air environment is free of distractions, yielding an attention rate exceeding 85%. Its memory retention rate is 30% higher than that of static advertisements. It significantly deepens information recall, adds greater value to every impression, and achieves 100% forced audience reach.
It serves as the first and last visual touchpoint for travelers entering and exiting the terminal. Unobstructed by buildings or plants, it offers a viewing distance of over 100 meters with a 360‑degree viewing range free of visual blind spots. It enables seamless connection between indoor and outdoor spaces and forms a full‑link exposure loop covering "traffic flow → parking → walking → terminal building". Brand messages are repeatedly delivered 3‑5 times to strengthen audience memory.
