Media Resources

Curved light boxes deliver an enveloping immersive visual experience thanks to their curved structure, widening viewing angles to capture the attention of passing pedestrians from multiple directions. Premium light boxes feature large, neat and imposing display panels. When connected together, they form an extra-long brand visual corridor that combines long and short units with alternating curved and straight sections.

Different from the light boxes in conventional platform waiting areas, this is premium eye-level advertising media inside train carriages. Throughout the whole process of the train arriving at the station, stopping and departing, all passengers inside the carriage can directly view the entire giant screen through the windows, with no obstructions from platform screen door pillars or crowds.

Media is arranged on the entire north wall of the station hall, adopting a combination of 2 connected luxury light boxes. Facing the passenger flow direction directly, it is free from obstructions such as columns and walls, enabling both near and far passenger flows to clearly view the visuals.

Light boxes are neatly arranged linearly on both sides of the passage to form a continuous and complete brand exhibition corridor. The premium light boxes feature large-format and high-quality displays, focusing on building brand image from a distance.

Occupying all outbound core pedestrian flow of the Type-C exit, it creates a naturally mandatory exposure scenario. As passengers move forward, their line of sight remains fixed on the large wall-mounted screen. Every passing audience can clearly receive brand information, resulting in an exposure utilization rate far exceeding that of ordinary metro media.

Platform 3 at Xizhimen Station is an alighting-only platform. All arriving passengers who need to transfer to other lines, exit to the ground level or head to Beijing North Railway Station must walk through this U-shaped passage to the concourse on Level 2. There are no alternative diversion passages, enabling 100% coverage of all arriving passenger flow.

Passenger flow in the passage moves at a moderate pace. Passengers walk slowly when exiting the station and have ample time to linger. They face the lightbox advertisements directly from the optimal horizontal viewing angle, resulting in an extremely low advertisement avoidance rate and high conversion rate of effective exposure.

The media consists of one large high-definition LED screen combined with four premium luxury light boxes. The entire media setup is continuously installed along the wall, running through the main passage of the station hall to form a complete, grand and uninterrupted ultra-long brand exhibition corridor. It is a scarce integrated dynamic and static composite advertising medium inside Wangfujing Station.