Media Resources

This property occupies an exclusive prime location at the core of the Chaoyangmen-Chaowai business district on the East Second Ring Road of Beijing. It is right next to major urban arterial roads and offers direct access to Chaoyangmen Transit Hub for Metro Lines 2 and 6. The area sees a convergence of passenger flow from two metro lines, vehicle traffic on major roads and pedestrian flow from commercial plazas.

After the security check, lightboxes along the passageways or walkways in the boarding area are cleverly positioned on one side of the traffic flow or at corners. Passengers' eyes are naturally drawn to their brightly highlighted images, creating an instant focus. The brand is not only seen but also perceived and trusted, ultimately becoming an elegant visual memory for travelers during their journey.

The lightbox located directly opposite became the only visual focal point in the field of vision. When passengers stand on a descending escalator or elevator, with their bodies relatively stationary, their eyes instinctively seek a point in front, becoming the only visual focal point in the field of vision.

Located on the third floor domestic arrivals mezzanine, directly facing the descending escalator to the baggage hall, the lightbox occupies this key vertical circulation node. It is not merely an advertising medium; in the moment when passengers move from the enclosed arrival corridor to the open hall, it becomes the only visual focal point in their sight.

Located at the core starting point of the T2 domestic arrival corridor, it is the first visual focal point for passengers entering the terminal arrival area after disembarking, with a large-scale three-dimensional display and strong visual presence, becoming the core media that captures the attention of arriving passengers.

Located in the core area, the lightbox media sees passengers staying here for an average of 30 to 60 minutes. Passengers' gaze is in a wandering and relaxed state, making the advertisement no longer a disturbance, creating a highly penetrative communication field.

The light boxes in the departure corridors of T2 often occupy a central position on the wall, even presenting a floor-to-ceiling visual effect. The deep reach under the enclosed circulation greatly enhances the efficiency of information and memory retention.

The second-floor corridor is the essential artery connecting the security checkpoint and the boarding gate. The space is narrow yet transparent. Banner lightboxes take advantage of the vertical space, hanging at the golden ratio point of the passengers' line of sight. Unlike wall media, which requires turning the head to view, banner lightboxes naturally enter passengers' eye-level and upward views in the form of an 'aerial array.'