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- Media Map
| Area：Beijing | Type：Metro | Frequency：0 |
| Address：Dongsi Shitiao | Format：bulletin board | Duration：0 |
| Location：South Platform Track Area | Min Qty：4 | Operating Time：0-24o'clock |
| Size：126㎡ | Min Period：4week |
The enclosed track area beside train operating tracks and outside passenger carriage windows represents a scarce core advertising resource for metros. It features a physical dimension of approximately 20 to 30 square meters, displaying content via high-definition LED screens or extra-large printed visuals that capture passengers’ primary line of sight. When a train passes by, the viewing duration lasts around 10 to 15 seconds, delivering a reach rate exceeding 95%. Brand recall rises by over 60% compared with traditional lightbox advertisements.
Installed on the tunnel side walls within the track area, the billboards feature continuously arranged visuals spanning the full length of the track wall, extending horizontally and reaching vertically up to the platform ceiling. Each set boasts substantial overall visual volume. As a rare type of track-side media that enables direct eye-level viewing from inside metro carriages, the continuous extra-large format dominates the longitudinal view of the platform with highly striking visuals. It is ideal for high-end brand image campaigns and visually oriented creative advertising. As trains pull into and depart from stations, all passengers inside carriages can view the billboards directly without obstruction from platform columns or platform screen doors.
These billboards are located in track areas inaccessible to passengers and can only be viewed passively as trains travel at high speeds. Free from competing advertisements, operational distractions and passenger attention diversions, they create a passive immersive viewing scenario that delivers exclusive single-point exposure for brand messaging. With an advertising surface measuring 20 to 30 square meters that occupies the main viewing area outside carriage windows, the visual coverage rate exceeds 95% — far higher than traditional lightboxes (typically below 10%) and interior handrail advertisements inside carriages.
Subway passengers stay in a relatively enclosed space during commutes. As media located at core waiting areas, trackside billboards are hard for commuters to avoid, enabling compulsory exposure. Unlike online ads that are susceptible to distractions and can be actively closed or scrolled past by users, subway ads leverage the uniqueness of physical scenarios to deliver information more directly and comprehensively. They effectively mitigate fragmented information interference and improve audience memory retention.
This medium consists of multi-panel continuous combined full-height gallery displays. Its visuals extend vertically all the way to the platform ceiling and stretch horizontally in a continuous sequence. In terms of overall scale, it represents a benchmark specification among trackside advertising media of Beijing Subway. The oversized complete layout can accommodate brand feature visuals, key visual creations and themed image series. The magnificent visuals are ideal for sophisticated visual communication. The continuous whole medium delivers stronger visual integrity, making it easier to create city-wide memorable communication touchpoints.
Situated on the side wall of the tunnel track area on the south platform of Line 3, Dongsishitiao Station, it is an immersive brand exhibition space built as a key project for the new lines of Beijing Subway. Its overall advertising value and visual appeal rank among the top tier of subway media. Long-term advertising placement helps continuously accumulate brand influence, while short-term campaign placement can rapidly drive offline traffic. It readily encourages passengers to take photos and share content voluntarily, achieving dual communication effects of offline exposure and secondary online dissemination. It serves as a high-quality carrier for brands to build iconic city-level offline visual scenes.
