Media Resources

Lightbox media is located on the key movement line where passengers transition from check-in to security and waiting areas. Unlike the extended stay in the ticketing hall, the core logic of corridor media lies in high-frequency interception and dynamic accompaniment.

The domestic departure ticketing hall is the first stop for passengers to begin their journey, and it is also the core area with the highest density of people and relatively long dwell times. With its grand scale, bright visual presentation, and high coverage, it constitutes a highly significant gateway image in the airport advertising ecosystem.

Located in the core residential area within the Second Ring Road of Baizhifang Street, Xicheng District, adjacent to the West Moat, it is a rare community with media resource value in Beijing's core urban area that cannot be replicated, with convenient surrounding transportation, a dense bus network, and strong regional influence.

Located in the core area between the 2nd and 3rd ring roads, close to Financial Street and Lize Business District, it caters to both community residents and the indirect reach of nearby commuters. With low population mobility, repeated exposure to advertisements, and high memory retention, it is suitable for dual transmission of brand image and promotional information.

As one of the busiest areas for high-end passengers within Terminal 3 of the capital airport, the taxi waiting area serves tens of thousands of business travelers daily. Passengers here have an average waiting time of 5–12 minutes and are highly responsive to dynamic visuals, making the reception of advertising information significantly more effective than in regular passage areas.

The landmark outdoor media at Wangfujing, the Wangfu Commercial Building billboard is located at the entrance of Wangfujing Pedestrian Street, to the south it connects with Chang'an Avenue, to the north it faces the pedestrian street entrance, to the east it adjoins Oriental Plaza, and to the west it borders Xiagongfu. Its prime location and unobstructed curved surface can better capture the attention of visitors from all directions.

The Changping Line covers 20 stations and serves commercial areas such as Longze Business District, Changping New Town Business District, and Future Science City Business District. As an important line connecting Haidian and Changping, two major densely populated areas for education and residential purposes, the train door areas, where passengers' sightlines are concentrated and dwell time is stable during boarding and alighting, become highly valuable information touchpoints.

The screen specifications are: Large Leaf 2, High-Definition Column 8, two blades each 750㎡ South Leaf (blade and leaf stem) 850㎡, single-column LED 34.56㎡*4 25.344㎡*4 = 239.616㎡. It is located at the intersection of Fuxing Road and the West Fourth Ring on the extended Chang'an Avenue in Beijing, adjacent to the Metro Line 1 Wukesong Station, and is the core of Beijing's planned western ecological belt and sports and cultural district.