Media Resources

Through the interplay of light and shadow and scenographic storytelling, the brand becomes a natural part of the commuting ritual. LED advertisements do not rely on strong exposure; instead, they subtly shape consumer perception during fragmented moments. When business professionals have brief interactions with the advertisements while waiting for transportation, the brand evolves from merely being seen to being needed.

The daily passenger flow at Exit C has exceeded 280,000, covering the high-end business and consumer areas around the Guomao Bridge, becoming a golden opportunity for brands to reach high-net-worth customers. The lightbox advertisements are cleverly integrated into the commuting routes, allowing brand messages to grow naturally in the fast-paced environment rather than being forcefully imposed.

As a transfer hub for Line 1 and Line 10, Guomao Station has a daily passenger flow of up to 580,000. Exit C covers over 80% of the passenger flow in the southeast corner of Guomao Bridge, with a daily passenger flow of nearly 282,000, making it not only an essential route for high-end business people but also a key touchpoint for consumption decisions.

Lightbox advertisements attract nearly 300,000 mid-to-high-end business people daily, with a reach rate of over 90%, ensuring that brand information is fully received and accurately targets the high-end consumer group in the Guomao business district, allowing the brand to naturally integrate into consumers' lives during their commute.

Guomao Subway Station is located in the heart of Beijing's Central Business District, precisely reaching mid-to-high-end white-collar workers, business professionals, corporate executives, and international visitors. Most passengers are mid-to-high-end white-collar workers with strong purchasing power and a high receptivity to information.

The target customers precisely cover the high-end consumer group, including business professionals, cultural enthusiasts, and tourists, neighboring high-end commercial and service institutions such as Oriental Plaza, the National Commercial Commission, Xiehe Hospital, Beijing Hotel, and VIP Lou.

With its unique cultural landmark value, prime location, high-quality audience, and positive industry recovery trends, lightbox advertising not only provides direct brand exposure but also integrates cultural atmosphere to infuse the brand with cultural value.

Based on the rapid growth of foot traffic at Fangyuanli IDMALL, precise positioning, and successful scenario-based marketing, its lightbox advertisements have high investment value, making them particularly suitable for brands targeting the family and children consumer market.