- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：high-speed railway | Frequency：0 |
| Address：No. 118, East Lianhuachi Road, Fengtai District | Format：Light box | Duration：0 |
| Location：Southeast Exit 3 Passage on B1 of West Station | Min Qty：16 | Operating Time：0-24o'clock |
| Size：10.25*2.4 | Min Period：month |
Located at the southeast Exit 3 passage of the arrival area at Beijing West Railway Station, this corridor is a key route for passengers leaving the station. The lightboxes are placed on both sides of the corridor, occupying a prominent position. With heavy and continuous foot traffic, it covers virtually all passengers arriving at and departing from Beijing West. As an important exit passage, its commercial value is significant and can greatly increase passenger engagement.
The displays run static content 24/7 with no rotation, allowing passengers to consistently see the same brand throughout their passage, which enhances memory retention. It reaches nearly 70 million arrivals yearly. The corridor leads directly to the subway transfer, the South Square taxi waiting area, and the bus hub. As passengers move slowly while handling luggage, they spend 90 seconds to 3 minutes traversing the corridor, giving them plenty of time to naturally scan both walls and fully take in the ads, unlike narrow passages where ads flash by in an instant.
The corridor is enclosed, quiet, and free from other ad distractions, so passengers naturally focus on the lightboxes. This ensures minimal interference and very high effective reach. The high-definition slides with even backlighting can be clearly seen from 30 meters away, and the large visual panels become a 'visual landmark,' quickly establishing a high-end, international brand image that naturally boosts brand tone and premium perception.
Lightbox ads are strategically placed along passengers’ walking paths. Whether it’s the wall-facing lightboxes, the wrap-around pillar lightboxes, or the overhead hanging lightboxes, they all stay within passengers’ natural line of sight, ensuring continuous exposure. This ‘flow-bound’ characteristic guarantees that the advertising reaches 100% of viewers with no chance to avoid it, allowing the brand message to permeate naturally. Gradually, the brand moves from being ‘seen’ to being ‘remembered’ and eventually ‘recognized,’ achieving a strong boost in value.
The core audience is mainly 25–55 years old, making up more than 70% of total foot traffic. It focuses on cross-province business travelers along the Beijing–Guangzhou and Beijing–Kowloon routes, government and corporate staff, long-distance tourist families, and middle-class people returning home to visit family. It also caters to two major groups: high-end travelers moving between cities nationwide, and local commuters in Beijing and the Jing-Jin-Ji area with strong independent purchasing decisions. This makes it an ideal target audience for cultural tourism spots, local specialties, financial and insurance services, and automotive services.
Leveraging the Beijing West Station South Square, a national trunk line arrival hub, the double-sided row of lightboxes creates an immersive, continuous visual corridor. Multiple connected placements can turn the entire passage into a branded space, offering strong, consistent exposure with minimal distraction. This media format suits mid-to-long-term brand positioning, regional market penetration, and city cultural and tourism promotion, making it perfect for brands aiming to consistently capture the key foot traffic at the South Square entrance and achieve precise coverage of all travelers coming to Beijing from the south.
