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- Specs
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- Media Map
| Area：Beijing | Type：airport | Frequency：0 |
| Address：Beijing Capital Airport | Format：Light box | Duration：0 |
| Location：After security check for domestic departures at T3 | Min Qty：2 | |
| Size：3m×8.6m=25.8㎡ | Min Period：month |
The main corridor after domestic departure security check is the mandatory path for passengers to reach the boarding gates, with no possibility of detour, achieving full coverage of all departing passenger flows. Its exposure rate is nearly saturated, covering all domestic departing passengers in T3C, with an average daily reach of about 80,000 to 100,000 people. Passengers stay at this point for an average of 30–60 seconds; although shorter than in the arrival area, without other visual distractions, the advertising recall rate is significantly higher than that of ordinary corridor media.
The corridor after security has a wide field of view and little information interference, with no cluttered ads diverting attention. Passengers are relaxed and walk slowly, naturally looking straight ahead. The brand display on the lightbox stands out independently, with effective reach and memorability significantly better than ordinary area media. In the isolation area, it is the only passage with no detour or blind spots; passengers must pass through it, making visual reach certain. The height is level with the line of sight, unobstructed, and in a close-range corridor environment, information is received efficiently.
The post-security domestic departure area has an average daily flow of about 140,000 people, with annual coverage exceeding 50 million high-end passengers. Post-security, there is no diversion, and arrival rate is approximately 100%. Passengers walk for an average of 30–60 minutes while waiting for their flight, leading to repeated exposure. Standing lightboxes are level with passengers' eyes, with no neck strain from looking up and no blurriness from long distances. A single screen can reach up to 25.8 m², providing strong visual impact. Media layout in the post-security area is neat, without cluttered information; single-brand exclusivity is strong, and ad recall rate exceeds 68%.
The standing lightbox after domestic departure security is an independent floor-standing vertical lightbox, installed on the passenger flow path that must be taken after the T3C third-floor domestic departure security checkpoint exit. Its form is a single-sided or double-sided vertical structure, with a height aligned with passengers' eye level to ensure mandatory, highly focused visual interception during passengers' quick passage after security, making it the first high-reach advertising node before leaving the terminal.
This lightbox is a high-value media asset along the core passenger flow of an aviation hub, featuring stable traffic, high-end audiences, strong visual reach, low interference, and high conversion potential. Its long-term placement offers outstanding ROI and brand premium capability. Being an S-level aviation hub on a core mandatory passageway with strong visual impact, low interference, and high conversion, it is a golden medium for premium and nationwide brand communication.
Advertising set here becomes the absolute visual dominator within this enclosed space. Whether it is a static exquisite image or dynamic display, it delivers the brand's core message in an extremely impactful way, leaving a deep and concrete memory imprint in passengers' minds with strong visual impact. The precise audience focus not only enhances advertising conversion efficiency but also, through unique media forms,
leverages precise scene layout, high-quality presentation, and efficient communication capabilities. Its core media resources are extremely scarce, not only enabling efficient communication and enhancing the brand's premium image but also achieving both brand value and communication effectiveness, making it an important carrier for premium and nationwide brand communication.
