- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：high-speed railway | Frequency：0 |
| Address：No. 118, East Lianhuachi Road, Fengtai District | Format：Light box | Duration：0 |
| Location：B2 high-speed rail and subway passage | Min Qty：1 | Operating Time：0-24o'clock |
| Size：6.71*2.4 | Min Period：month |
Located in the open transfer atrium on the second basement level, there's a central LED screen facing directly toward the down escalator, and lightboxes on the east and west sides stretch across the top beams of the passage. Passengers going both ways can fully see the entire set of ads. There are no large shops or dense signage on either side of the passage to block the view, so the ad display stands out the most visually as passengers move along, combining movement and stillness to achieve both “dynamic engagement + static impression,” strengthening brand recognition continuously.
The B2 transfer passage sees a daily flow of 500,000 people, with 65% being high-speed rail business travelers and interprovincial tourists, and 35% local commuters using the subway. Over the year, it reaches 180 million arriving and departing passengers at the West Station. Travelers across Beijing-Tianjin-Hebei and nationwide business travelers are highly concentrated here. A packaged campaign with the full LED + double-sided lightboxes can monopolize the visual resources of the entire transfer passage. Cases show offline store traffic and conversions go up by more than 25%.
B2 is the only underground passage connecting high-speed rail to the subway. All passengers exiting the high-speed rail, transferring to the subway, or taking taxis must pass through, with no alternative exits, achieving 100% arrival and reach rates. It's the highest-traffic media spot in the West Station underground. With no large shops or dense signage on either side, the ad display stands out the most to moving passengers, ensuring repeated exposure and high memory retention.
Long horizontal lightboxes span the top beams of the corridor on the east and west sides, making passengers traveling in both directions fully visible throughout. The 30-meter-long walking corridor is entirely within the media’s line of sight, with multi-layered exposure from both far and near distances. The ads won’t lose visibility due to walking direction or crowd obstruction, and they become the most eye-catching visual element for passengers in motion. With high image saturation and clear visibility from afar, the ads can dominate the core visual space of the entire corridor.
Relying on the enclosed, light-controlled environment on the B2 underground level, the lightbox media maximizes visual communication advantages and offers excellent investment value. There’s no natural sunlight or strong outdoor reflections to interfere, and combined with high-uniformity diffuse-backlight technology, the images are rich in color, high in texture, and clear from a distance. In this clean transfer corridor, they become the main visual focus and achieve exposure results far beyond surface-level street-facing ads or those in high-glare environments.
As a major national transportation hub, it serves as the first gateway for travelers coming to Beijing from other provinces, carrying inherent authority and high-end credibility. This location has strong brand empowerment value. Brands advertising here can leverage the city’s main gateway and the hub’s national transportation status to quickly boost brand awareness and credibility across the country. It’s a prime strategic spot for elevating brand prestige, establishing authority, and securing a nationwide brand presence.
