- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Beijing | Type：high-speed railway | Frequency：0 |
| Address：No. 118, East Lianhuachi Road, Fengtai District | Format：Light box | Duration：0 |
| Location：Both sides of Northeast Exit 2 on B2 of the West Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：宽 10.9m × 高 2.49m | Min Period：month |
The walls on both sides of the Northeast Exit 2 on Level B2 are the first visual spot for passengers arriving from the northeast on the high-speed train. They connect the North Square ground level, the underground parking lot, the ride-hailing/taxi waiting area, and the subway transfer passage. Every passenger exiting through the northeast gates must pass by these walls—there’s no split route. As soon as the doors open, travelers are greeted by large double-sided lightboxes, making them a rare paired static lightbox media in the north section of the West Station exit area.
Passengers naturally slow down right after exiting as they look for parking, subway, and square directions, staying an average of over 3 minutes. There’s no rush, so they are more receptive to ads. The symmetrical double lightboxes provide an immersive visual experience, allowing travelers to receive the brand message twice in one exit, enhancing memory retention. The area attracts both long-distance interprovincial travelers and high-spending local drivers, making it distinct from purely subway transfer media, with stronger potential for consumer conversion.
Passengers typically stay in the exit passage for 8–12 seconds, much longer than the 2 seconds for highway ads, allowing the ad to complete the full chain of 'visual capture → information reading → brand memory.' The spot sees a stable daily flow of 200,000 people, tapping into the West Station’s annual 180 million arriving passengers. During Spring Festival and statutory holidays, the traffic peaks double. The North Section has frequent long-distance high-speed trains, with over 70% of passengers coming from outside the province to Beijing, and there’s no low season for the flow year-round.
This spot is located at a high point, making the display large and particularly eye-catching, with a very strong visual impact. Since it’s on a path that passengers have to pass through when exiting, it ensures mandatory viewing for departing passengers. The area has a high concentration of foot traffic, which can greatly boost brand awareness and recall. It also ensures that departing passengers see the advertisement, significantly increasing brand attention and memory.
As a core advertising medium at a transportation hub, its media advantages focus on four key aspects: high-density traffic, mandatory exposure, premium pricing, and precise targeting. Brand placements can achieve 'reach as passengers exit,' making it especially suitable for industries like automotive, finance, high-end consumer goods, and cultural tourism that need to precisely target business travelers and people traveling between cities. It also meets the dual needs of nationwide brand promotion, city cultural tourism publicity, and local store traffic.
The lightbox leverages a high-exposure scenario to achieve 100% passenger reach. Passengers actively engage with the ad content, reinforcing brand memory and creating a 'double point binding' effect that significantly boosts brand recall. It’s also a 'golden gateway' for connecting brands with high-value audiences. With its unique strategic location and communication characteristics, it provides brands with an unparalleled competitive advantage, delivering promotional value that goes beyond regular exposure.
