Media Resources

Passengers will pass through this spot many times while waiting for inquiries, resting before their trains, and traveling to and from ticket gates. A single passenger may view the advertisements 3 to 8 times during one trip, resulting in far deeper memory retention than media viewed briefly while passing through corridors.

The large screen is located at the visual focal point of the hall. Passengers traveling from the four directions (north, south, east and west) can view it at eye level without any visual obstructions, achieving 100% coverage of all waiting passengers in the waiting hall. Travelers will repeatedly see the screen multiple times during their entire journey, including entering the station, waiting for trains, checking tickets and leaving.

The media features a symmetrical dual-screen layout with one screen on the north and one on the south, matching the two major inbound passenger flow routes at the north and south sides of the station. There are no detour passages or split passenger flows. Advertising placement on both screens can fully capture all inbound passengers of the entire station and achieve full coverage of all passenger traffic.

While passengers take the escalator down to exit the station, their line of sight is fully directed at the large screen with no detours or split pedestrian flows. This enables 100% passenger exposure capture, making it a scarce closed-loop traffic media resource on the station arrival floor.

The waiting hall is the only area in the entire station where passengers stay for extended periods. The average dwell time of travelers exceeds 30 minutes, making it a prime communication venue featuring high audience focus, low environmental distractions and strong rigid demand.

All ticket checking gates on both sides of the waiting hall are located along the essential passenger flow routes for security check-in, waiting, queuing and boarding. There are no bypasses for passenger flow or blind visual spots, covering 100% of all passengers waiting and traveling in the station, making them prime core advertising positions within the station's waiting area.

Passengers have an average of 30 to 60 minutes of free waiting time before ticket checking, during which they stay in a relaxed state with little disturbance and no rush pressure. Ticket gates serve as the core visual focal point for passengers to check train numbers and queue up, and the screens deliver unobstructed close-range displays aligned with people’s natural horizontal viewing angle.

Installed on both sides of each ticket checking gate in the waiting halls of the North and South Squares of Chongqing North Railway Station, these facilities lie along the only visual route that passengers must pass through when taking seats while waiting, queuing up, and proceeding through ticket checks to board trains. There are no pillar obstructions, blind spots in sightlines, and no alternative bypasses available.