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| Area：Shanghai | Type：high-speed railway | Frequency：170 |
| Address：No. 1500 Shengui Road, Xinhong Subdistrict, Minhang District | Format：led | Duration：10s |
| Location：Central Service Center of Waiting Hall | Min Qty：2 | Operating Time：6-22o'clock |
| Size：3.84m*2.24m | Min Period：week |
Shanghai Hongqiao is a top-tier comprehensive transportation hub in Asia, handling a steady daily passenger flow of 300,000 to 450,000 people and an annual passenger volume exceeding 150 million. During the Spring Festival travel rush, the single-day passenger peak surges past 500,000. It accommodates massive cross-city traveler groups in full coverage. Dual-linked high-definition LED screens are installed at the visual focal point of the concourse, allowing passengers from all four access directions to view them head-on without obstructions from columns or walls, achieving 100% coverage of all waiting passengers in the concourse. Travelers pass by repeatedly during their trips, leading to far higher exposure frequency than advertising media set in walkways or marginal areas.
Over 65% of passengers inside Hongqiao Station are business travelers with strong purchasing power, independent decision-making capabilities and high brand acceptance, making them the core target audience for premium brands, business services and light luxury goods. Passengers spend an average of more than 45 minutes inside the station within a relatively enclosed travel environment, maintaining high concentration levels. Advertising messages can penetrate deeply, effectively boosting brand recall and communication conversion rates.
The media features a dual-screen layout with each screen measuring 3.84m × 2.24m, equipped with 4K high-definition commercial LED modules. Featuring high contrast and anti-glare design, the screens adapt to the bright lighting of the concourse, delivering crisp, vivid imagery with powerful visual impact. The screens operate steadily for 16 full hours daily from 06:30 to 22:30, with each screen looping advertisements 170 to 240 times per day for continuous high-frequency exposure. They support diverse content formats including short videos, dynamic graphics, event countdown timers and split-screen linkage displays.
Positioned above the comprehensive service center at the center of the waiting hall, this location marks the physical core of the entire waiting lounge. It sits on the mandatory thoroughfare for passenger flows heading to and from all ticket gates and entry-exit passages in all four cardinal directions. Passengers pass by and return to the service counter multiple times during their waiting period to handle ticket changes and ticket collection, generating repeated exposure to the screen for each passenger’s single trip. Unlike media installed on one-sided passageways that only capture fleeting one-time glances, the large screen is clearly visible from every seat and passage in the hall, achieving 100% coverage of all waiting passengers within the station, with top-tier exposure volume and reach frequency across all in-station advertising spots.
Rooted in the official 12306 service scenario, this spot serves as the core hub where passengers complete essential services including ticketing consultations, temporary identity certificate applications, lost item reports, and transfer guidance. Unlike crowds rushing through passageways, passengers linger here for an average of over 45 seconds in a relaxed waiting state with high voluntary attention. They absorb information far more thoroughly than they would from standard in-station media, effectively reducing resistance to hard-sell advertisements.
As the exclusive landmark large-screen resource in the waiting hall, this spot boasts scarcity and exclusive access to passenger traffic. Full coverage of all hall passengers can be achieved without combined placements across multiple locations, delivering outstanding cost advantages and an extremely high cost-performance ratio. Long-term advertising placements can establish an exclusive offline brand landmark. Drawing on hundreds of millions of transient passengers, the brand can continuously cultivate deep consumer recognition, fulfilling multiple marketing objectives including brand image building, new product promotion, tangible customer acquisition, and government-enterprise public communication.
