- Photos
- Specs
- Advantages
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- Media Map
| Area：Hangzhou | Type：high-speed railway | Frequency：170 |
| Address：No.1 Tiancheng Road, Shangcheng District | Format：led | Duration：10s |
| Location：Central Service Center of Waiting Hall | Min Qty：2 | Operating Time：6-23o'clock |
| Size：3.84m*2.24m | Min Period：week |
Located on the north-south central axis running through the waiting hall, this medium forms the geographical and visual focal point of the entire waiting lobby. It connects the east and west security check passages, all rest seating areas and the circulation paths leading to every ticket gate, making it an irreplaceable prime advertising spot within the station. Standing right in the center of the lobby without any columns or walls blocking the view, it can be directly seen simultaneously by passengers sitting, walking or queuing from all four directions—east, west, south and north—with zero visual blind spots. Its screen catches passengers’ eyes the moment they step into the waiting hall.
This back-to-back large screen sits in the exact middle of the waiting hall: one side faces passengers entering through security checks, while the other faces crowds waiting for trains and approaching ticket gates. It lies along the mandatory travel routes for passengers entering, exiting, waiting and seeking station services, achieving 100% coverage of all departing travelers. Passengers spend an average of over 45 minutes inside the station in a relatively enclosed travel environment, where their attention levels remain high. Advertising messages can thus penetrate audiences deeply, effectively boosting brand recognition and communication conversion rates.
As a major high-speed rail hub in the Yangtze River Delta, it links multiple high-speed rail trunk lines and Metro Lines 1, 4 and 6, receiving more than 350,000 passenger trips daily with an annual passenger throughput exceeding 140 million. It boasts a large and stable passenger base, whose main demographics include high-spending business travelers, cross-provincial tourists and middle-class urban commuters. Business trips account for over 42% of all journeys. The medium enables immersive brand marketing, delivering remarkable advantages in brand communication conversion rates.
The biggest core advantage of this location lies in its exclusive immersive communication scenario. Local brands and high-end services gain high acceptance, strong memorability and favorable impressions here, delivering remarkable advertising conversion results. The spacious, bright and clean corridor creates minimal ad clutter, allowing brand messages to be deeply etched in audiences’ minds and greatly boosting brand favorability. Frequent repeated exposure reinforces brand memory through continuous penetration. As the first touchpoint upon entry, this location carries the endorsement of the city’s gateway, helping brands elevate their premium positioning and strengthen regional credibility.
The LED screen at the Central Service Center of Hangzhou East Railway Station is a landmark core main display in the waiting hall. It boasts five core strengths: massive passenger flow at the transportation hub, prime central location, long dwell-time scenarios, official authoritative endorsement, and ultra-high-definition audio-visual hardware. Serving business travelers across the Yangtze River Delta and the whole country, it acts as a core strategic media for brands to build highly memorable and high-exposure communication campaigns, ideal as an annual brand image hub and a key launch venue for new products.
LED media integrates four core elements: a pool of high-net-worth audiences, enclosed immersive environments, scarce location resources, and a cost-efficient structure. It accommodates a large number of domestic business travelers and cross-border passengers every day. Advertising here can lift ad recall rates by two to three times, effectively securing a fixed place for the brand in consumers’ minds. Launching LED advertisements at this location means directly tapping into the prime entry point of the global high-end consumption decision-making chain.
