Media Resources

The waiting hall is the core communication space within the station featuring long dwell time, high audience attention and strong enclosure. Passengers stay here for an average of 15 to 40 minutes, far longer than transient areas such as entry gates, exit gates and passageways.

The core LED media in the Arrival Hall on the first floor of Changsha South Railway Station is located in the center of the north-south exit passages with the heaviest foot traffic. These LED screens adopt matrix broadcasting, which can fully cover all passengers arriving via the Wuhan-Guangzhou High-Speed Railway and Shanghai-Kunming High-Speed Railway lines.

The screens are positioned at the core eye level of passengers, close to passing crowds, making them a type of media that viewers are forced to notice actively. Passengers are continuously exposed to advertising information throughout their waiting and ticket-checking queuing periods, resulting in sufficient exposure duration and high information memorability.

Located in prime positions at the inbound gate ticket checking area and security inspection area, the screens adopt a high-frequency rotation playback mechanism paired with 4K ultra-high-definition image quality. In zones with dual passenger flow convergence and repeated visitor dwell time, they deliver extremely strong visual impact and brand influence.

The entire process of entering the station with luggage, security inspection, waiting, and ticket checking achieves 100% coverage of departing passengers with no passenger flow blind spots. Passengers tend to focus their attention during idle waiting time, dynamic LED screens boast far higher memorability than static light boxes, and the retention rate of advertising content increases by more than 30%.

Media boasts an all-domain core positioning advantage to achieve 100% mandatory and comprehensive audience reach. The complete media setup occupies the prime visual vantage points of the waiting hall, covering all mandatory passenger routes including security check-in, long waits, queuing for ticket validation, and boarding, with no passenger flow diversion blind spots or visual obstructions.

The media boasts exclusive advantages in ticket checking and channel positioning, enabling mandatory and comprehensive coverage of passenger flow without blind spots across all areas. This entire media setup firmly occupies the last key checkpoint before passengers board, serving as an unavoidable visual focal point for all departing travelers with no diverted passenger flow dead zones.

All departing passengers must go to the corresponding ticket gates to queue up, wait for trains and complete boarding verification. The header screens are installed directly above the turnstiles, while vertical screens are placed on both sides of the queuing passages at a natural eye level for passengers. Passengers cannot avoid seeing the advertisements when checking train numbers and waiting in queues, resulting in an effective ad exposure rate of nearly 100%.