Media Resources

All stations' waiting halls are equipped with 40 sets of 100-inch vertical double-sided LED screen matrices as standard, evenly arranged in seating areas, on both sides of ticket checking turnstiles and around information service counters. They cover all essential passenger routes including security check entry, waiting rest and queuing for ticket validation, leaving no passenger flow blind spots across the entire area.

The screen panel is installed at eye level, directly aligned with passengers' line of sight as they proceed out of the station. Travellers pulling luggage and walking slowly towards the exit cannot avoid viewing the display, resulting in a media reach rate of nearly 100%. They have ample time to fully absorb the advertising messages, leading to far higher information memory retention compared with other fast-lane media inside the station.

Passengers in the waiting hall are generally in a waiting state with an average stay of 10 to 15 minutes. The central digital screen is right within their line of sight, enabling each person to view the advertisements 3 to 5 times on average, which greatly boosts the reach and memorability of advertising information.

The East Entrance Hall is an independent station building space, completely separated from passenger flows in the West Square. The large screen occupies the highest visual level in the hall with no obstructions from shops, columns or signboards. All passengers must pass through this area when entering the station, leaving no blind spots where the screen could be overlooked.

The media is located on the West Drop-off Platform, a mandatory passage for inbound passengers with 100% coverage and zero audience loss. It targets taxi and private car crowds on the main elevated floor. Featuring a large display area, the media delivers strong visual impact to showcase corporate strength and brand image. Its oversized size and striking visual effects effectively generate powerful brand influence.

As the only mandatory area for ticket processing, passengers spend an average of 3 to 10 minutes queuing for ticketing services while waiting stationary. All offline travelers have no alternative routes and will actively pay attention to the large screen information. Positioned in the core visual zone of the hall, the large screen is unobstructed by columns or walls, delivering full-coverage mandatory visual exposure with no blind spots, and its exposure coverage far exceeds that of the station corridors.

Located at the central core of the arrivals floor and right by the exit of the metro transfer passage, this exclusive blockbuster media outlet covers all crowds exiting the arrivals floor, metro transfer passengers and terminal transfer travelers. Boasting an optimal location and cutting-edge latest format, it sits on the only mandatory route for all passengers who cannot avoid viewing it, and delivers stunning naked-eye 3D visual effects with tremendous impact.

Media placements fully cover arriving passengers along the corridors in the arrival hall. Positioned right in front of the exit ticket gates to greet arriving travelers, the matrix LED screens deliver striking visual effects, enabling audiences to better absorb the advertising content.