Media Resources

A large screen is mounted directly above the entrance for incoming passengers. The display remains visible overhead throughout passengers' entire journey—from climbing stairs to walking toward the ticket gates. Its visuals can be seen from a long distance, and passengers cannot avoid viewing it while queuing for identity verification or waiting to enter the station, resulting in an advertising reach rate exceeding 98%.

Large screens occupy the primary visual touchpoint for passengers entering the station, serving as the first brand imagery visitors see upon arrival. Passengers can view them from multiple vantage points throughout their journey—when slowly driving down the elevated drop-off road, walking through station entrance corridors, and queuing for security checks—generating triple exposure effects: long-distance visibility, sustained display, and repeated viewing.

This media outlet is an S+ grade platform with a daily release frequency of over 300 times. The media space, covering an ultra-large area of more than 25 square meters, is located right in the center of the second floor of the North Entrance. Situated on the main passenger flow route of the North Entrance, it sees heavy foot traffic and reaches most passengers entering the station and waiting for trains at Beijing West Railway Station.

The super curved screen in the waiting hall is a top landmark digital media facility in the station. Occupying the absolute core position of the waiting hall, it is the only giant curved LED screen in the station capable of full, dead-angle-free coverage across the entire waiting hall, dominating the primary field of vision for all departing passengers in the station.