Media Resources

Sited at the core of the arrival-floor exit lobby of Hangzhou East Railway Station, this spot sits on the mandatory traffic route for all passengers leaving the station. As a prime advertising location, it instantly captures the attention of exiting foot traffic and delivers efficient exposure of brand messages the moment travellers depart the station.

As the exclusive giant horizontal LED screen for the West Exit, it stretches across the main passage of the hall. Suspended at a semi-high altitude without any supporting columns or storefront obstructions, the screen remains within the direct line of sight of passengers throughout their entire walking route after exiting the station, making it impossible for them to avoid noticing it. Its forced exposure rate far outperforms scattered media such as wrapped passage pillars and small light boxes.

Passengers will pass through this spot many times while waiting for inquiries, resting before their trains, and traveling to and from ticket gates. A single passenger may view the advertisements 3 to 8 times during one trip, resulting in far deeper memory retention than media viewed briefly while passing through corridors.