Media Resources

The LED media in the station hall represents the core dynamic large‑screen resources within the station, mainly consisting of two key locations: the central curved landmark main screen and the 360° double‑sided rotating wing‑span LED screen, supplemented by multiple auxiliary screens in the waiting area, achieving full‑coverage exposure for all passengers passing through security checkpoints for entry and waiting for departure.

The North Square mainly serves passengers of high‑speed trains and EMUs, while the South Square caters to passengers of ordinary‑speed trains. Two sets of LED displays are installed in the arrival exit halls / exit passages of the North and South Squares respectively, covering all alighting and exiting passengers as well as people waiting to pick up arrivals, which are essential spots for passengers to transfer after exiting the station.

The core position on the ceiling of the main exit passage at the North Square of Chongqing North Railway Station is the only necessary route for all passengers arriving in Chongqing by high‑speed trains and EMUs to exit the station and enter the city. It covers all arrival passenger flows at the North Square without detours, diversions or blind spots.

The media is positioned directly in the line of sight of departing passengers. Featuring high‑definition large screens with no obstructions, it captures passengers’ prolonged gaze to boost memory retention. The media adopts a double‑sided screen design: one side faces exiting passengers and the other faces people meeting arriving passengers, amplifying brand exposure.

Located in the central core hall of the main waiting hall of Chongqing North Railway Station, this core hub area is a must‑pass for passengers after security checks. It sits at the visual center of the waiting hall, with access to ticket gates, service desks and baby‑care rooms nearby, covering all waiting passenger flows.

Located on the north side of the central comprehensive service island along the central axis of the waiting hall, symmetrically arranged with the main screen on the south side and separately placed at the northern and southern ends of the service island, the two north-south screens occupy the visual center of the hall and enclose all pedestrian traffic flows in the hall. This area serves as the dual core of sightlines and passenger flow within the station.

The large LED screen stretches horizontally across the entire arrival canopy and blends seamlessly with the station building. The station square in front features an open layout free of obstructions such as columns, green plants and structures, delivering a full 360° viewing experience with clear visibility of the screen content even from hundreds of meters away.

Passengers walk at a moderate pace with luggage while exiting the station. The full travel time through the entire corridor ranges from 3 to 8 minutes. Throughout the journey, passengers face suspended large-format digital signage continuously and are repeatedly exposed to advertising content. As a result, ad memory retention for this exit scenario is far higher than that of media placements at entry and waiting areas.