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- Specs
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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T2 Domestic Arrival Mezzanine | Min Qty：2 | Operating Time：0-24o'clock |
| Size：1.75m×6m=10.5㎡ | Min Period：year |
Located above the domestic arrivals baggage claim exit, it is a mandatory passage for all arriving passengers leaving the airport. With no visual obstructions and no possible detours, it achieves 100% full coverage. Passengers spend an average of 3–8 minutes picking up luggage or waiting for companions. Their vision naturally focuses on the overhead lightbox, receiving information passively yet memorably. The large lightbox display is clear and sufficiently bright, allowing the brand to be recognized from a distance with strong impact.
Situated at the baggage claim hall exit and the main corridor of the arrival mezzanine, it is the only mandatory path for passengers to leave the airport, with no detours or obstructions, ensuring forced passive exposure. Passengers waiting for luggage or meeting companions spend an average of 15–30 minutes. Their vision naturally concentrates on the overhead lightbox, providing sufficient effective exposure time. The lightbox is positioned directly above the corridor, with a flat and bright display that is clearly visible from a distance, free of information interference, fully presenting the brand.
With an annual passenger throughput of over 20 million and a daily domestic arrivals flow exceeding 30,000 passengers, the arrival mezzanine is a scarce core location. There is no competition from similar media, giving the brand strong exclusivity. Without other advertising media competing, the information uniqueness is extremely high, making the brand the visual focus for passengers. The lightbox layout is on the only conduction pathway, ensuring passengers cannot avoid it, achieving a complete “must-pass, must-see, must-remember” communication loop.
It is a large static advertising medium located in the core corridor of the T2 terminal domestic arrivals area, providing a high-exposure, strong-visual brand display platform for incoming and outgoing passengers, serving as a key visual node in the airport arrivals route.
This location directly faces all passengers picking up their luggage, walking out of the airport full of anticipation, capable of 100% coverage of domestic arrivals to achieve precise brand message delivery. With lightbox setups along the corridor, it creates an immersive visual surround where the high-definition images continuously occupy the passenger’s visual focus. The brand information is highly unique and minimally interfered with.
As a key visual point in the passenger arrival process, the lightboxes, with their impactful presentation, continuously occupy the visual focus. Thanks to their unique geographic location and large-scale display specifications, their distinct 'arrival economy' attribute and grand visual presentation provide a highly valuable communication opportunity for brands, greatly enhancing the high-end image and memorability of the brand, offering significant potential to effectively elevate brand value.
As a mandatory passage for all domestic arriving passengers, the lightboxes achieve 100% traffic coverage without interference. Passengers spend relatively long time collecting luggage or waiting for companions, allowing advertisement content to achieve passive deep reach and high memory retention. This location belongs to rare core airport resources, with few similar media nearby, enabling exclusive brand communication while providing both brand promotion and commercial conversion value.
With core location layout, high-quality passenger coverage, and outstanding display effect, it becomes a preferred medium for brand communication. Passengers are in a relaxed state, making it easy for their gaze to naturally focus on the mezzanine overhead lightboxes. Advertisement content achieves passive deep reach, realizing exclusive brand communication and enhancing brand exposure quality.
