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- Specs
- Advantages
- Value
- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T3 three-level isolation area reaches the mezzanine corridor | Min Qty：2 | |
| Size：2.79m×7.4m=20.646㎡ | Min Period：year |
Located in the only passage that passengers must go through after customs clearance and before collecting their luggage, this corridor covers more than 40,000 people daily, with an almost 100% reach rate and no possibility of detours, achieving efficient conversion from 'passive viewing → active memory.' Passengers pass through this corridor in an average of 4–6 minutes, staying fully within the advertising visual range, reaching nearly 100% penetration and overall communication efficiency improved by over 40%.
All arriving passengers pass through the domestic arrival mezzanine corridor without dead angles. There is no diversion or detour, ensuring saturated advertising reach. Passengers are in a relaxed state and walk at a steady pace, resulting in significantly longer average exposure time compared to the fast-track departure corridor media. Advertisement information is conveyed more completely, with multiple lightboxes arranged in series, continuous visuals, enclosed corridor space, focused lines of sight, large high-brightness illuminated displays, allowing passengers to continuously receive brand information with strong memorability while moving.
Media formats within the corridor are uniform with no chaotic information interference, and single brands have exclusive displays, offering pure advertising effects and a prominent sense of brand quality. The enclosed space is tidy with no other distracting information. Passengers follow a single path, naturally focusing visually on the lightbox ads. Brand information is communicated more purely and efficiently. Passengers are relaxed and attentive, resulting in effective ad reach that surpasses that of fast-moving media, with higher exposure value.
The mezzanine corridor in the isolation area is a core passage that all domestic arriving passengers must pass through. Lightboxes are evenly distributed along both sides of the corridor, unobstructed, with long viewing distances and sufficient reading time, making it a strong exposure point for brands targeting mid-to-high-end business travelers.
When passengers arrive, their mindset is relaxed and their attention is focused, resulting in higher advertisement recall and conversion rates. The only domestic arrival channel has no diversion and no detours, covering tens of thousands of people daily. The corridor is visually strong and unobstructed, with an open layout, ultra-large size, high-definition lighting, efficiently delivering brand information with high recognition. Lightboxes are large, with complete images and no obstructions, forcing visual contact, leading to longer dwell time, more thorough ad reading, and higher reception efficiency.
As a mandatory passage for arriving passengers, it achieves full-population coverage without diversion, and the ad effective reach rate is far higher than ordinary dispersed media. Advertisement points in the corridor are orderly without confusing information, with strong brand exclusivity, facilitating efficient communication and potential customer conversion. The arrival end has golden value; without the rush of departure, dwell and reading time are longer, delivering better results than the departure area.
In the arrival mezzanine corridor area, airport lightboxes are continuously arranged on both sides of the corridor, facing the passenger flow without obstructions, becoming the core medium in the airport scene with high reach and strong exposure. 100% of the arriving passenger flow is covered, with no diversion blind spots, enabling continuous immersive visual contact. Common visual distractions and attention dispersion are avoided, and a single placement can create deep memory, greatly enhancing brand awareness.
As the only core route for domestic arrivals, handling all arriving passengers, daily traffic is stable at tens of thousands, providing a continuous and massive exposure base for lightbox advertising. Immersive visual contact is unobstructed, with no competing brand interference, and effective exposure rate exceeds 95%.
