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- Specs
- Advantages
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- Media Map
| Area：Guiyang | Type：airport | Frequency：0 |
| Address：Guiyang Longdongbao International Airport | Format：Light box | Duration：0 |
| Location：T3 Domestic Departure Internal Skybridge | Min Qty：20 | |
| Size：2.32m×1.05m=2.436㎡ | Min Period：year |
The jet bridge serves as the only access for passengers to board, with no detours or interruptions, achieving 100% mandatory exposure and mandatory viewing. Ads are effectively reached without omissions, with very high exposure efficiency. In the enclosed space, the visuals are at a close viewing distance, with sufficient dwell time and long viewing duration, with an average viewing time of ≥30 seconds. Passengers have no other information interference, making brand recall and communication effects significant. There are two types of billboards: front-facing and side-facing on both sides, covering passengers’ exclusive boarding path, making it a core high-reach media in the airport.
The high-reach, long-exposure static media in the jet bridge area of domestic departure isolation zones precisely covers passengers throughout the entire pre-boarding process. It is one of the core communication areas on the airport departure level. As the only passage to the boarding gate, it has no detours or obstructions, ensuring full exposure. The dwell time before boarding enhances information delivery, leaving a deeper impression of brand information, making it suitable for in-depth brand display.
The billboards are aligned with passengers’ line of sight, at a close viewing distance and unobstructed, providing ample average dwell time for viewing. Brand information is deeply reached and memorized. The jet bridge, being a relatively enclosed independent space, makes the billboards the exclusive visual focus, with no other information interference, enabling more focused and efficient brand communication. Sufficient quantity supports contiguous placement along the entire jet bridge, creating an immersive brand corridor, producing a strong visual impact, and quickly establishing strong brand awareness.
Passengers stay in the jet bridge for an average of no less than 30 seconds. This ample viewing time allows brand information to be fully received. Compared with long-distance, highly distracting media forms, this billboard can effectively reduce information loss, strengthen brand memory points, and enhance the effectiveness of advertising communication.
Terminal 3 offers a newly constructed hub bridge area that is tidy and well-organized, with good lighting and clear visuals, enhancing a high-end brand image. It is located close to passenger routes, with short visual distances and clear visuals. Passengers are in a highly focused state before boarding, allowing for better reception and deeper memory of brand information. Multiple billboards are connected along the corridor to form an immersive brand wall, maximizing visual impact and overall coherence, suitable for creating a brand matrix or series-based communication.
Billboard advertising has four core advantages: coverage along essential routes, high-value audiences, high attention environments, and strong influence on decision-making. It is a strategic choice for high-end brands advertising in airports. Passengers have enough time to focus on the ad content during the boarding process, with a dwell time of approximately 10-15 minutes, ensuring 100% coverage of boarding passengers with no selectivity, guaranteeing that advertising messages are forcibly reached.
With prominent placement and high-definition display effects, billboards enable efficient information transmission. They are adaptable for various purposes such as brand promotion and image display, fitting seamlessly within the upscale environment and maintaining a unified style, while also breaking communication barriers with eye-catching presentation. The prime location and stable exposure effects focus on the target audience with the highest conversion potential, thereby improving return on investment.
Billboards are not just advertising spaces but strategic touchpoints connecting the journey's endpoint with brand memory. Their triple advantages of essential passenger routes, high-quality audiences, and immersive scenes make them high-value airport media assets, combining guaranteed exposure, content receptiveness, and marketing extendibility.
