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| Area：Hangzhou | Type：Metro | Frequency：240 |
| Address：Longxiangqiao Station | Format：led | Duration：15s |
| Location：Station Hall | Min Qty：1 | Operating Time：6-23o'clock |
| Size：46㎡ | Min Period：4week |
Located along the essential traffic route for entry and exit in the station concourse with no alternative bypass paths, this spot constitutes a naturally mandatory exposure venue. The enclosed station concourse features a clean and pure environment, free from interference of outdoor light, pedestrian crowds and sundries, which greatly cuts down advertising information clutter. This LED matrix serves as the core giant dynamic digital medium in the concourse. Its high-brightness and high-definition dynamic images can firmly capture visual attention, create regional visual dominance, and effectively extend the audience’s viewing duration.
Longxiangqiao Station ranks among the highest-traffic stations on Hangzhou Metro. It receives an average daily passenger flow of over 300,000 people on regular days, with peak volume exceeding 500,000 people on weekends and holidays. Most tourists nationwide heading to West Lake exit from this station, making it the primary visual gateway to West Lake. The matrix screen is installed in the inbound concourse. Passengers’ gazes naturally settle on it as they walk. With a viewing distance ranging from 1 to 4 meters, viewers enjoy an immersive close-range experience. The screen effectively offsets audience distraction by mobile phone content and boasts prominent mandatory exposure effects.
The concourse level is an indispensable area for passengers entering, exiting and transferring. Passengers spend an average of 3 to 5 minutes in this zone. The display delivers striking visual impact and deep visual memory to audiences, achieving full coverage of pedestrian traffic. The relatively enclosed space minimizes external distractions. Combined with the ultra-large frame and panoramic visual interface of the LED matrix, a strong dominant brand presence can be established within the limited space, markedly boosting the advertisement attention rate.
Boasting the landmark status at the primary stop to West Lake, this location serves as a core gateway hub connecting the West Lake Scenic Area and Hubin Business District. It functions as a key offline exposure platform for Hangzhou’s urban cultural tourism and commercial promotion. The LED screens are ideal for national brand image campaigns, new product launch promotions and trendy IP marketing. They are also suitable for urban cultural tourism publicity and offline visitor attraction for large-scale events, making them high-quality digital media resources in Hangzhou’s core business district with outstanding communication influence, check-in appeal and conversion capacity.
Longxiangqiao Station lies at the heart of Hangzhou Hubin Business District and acts as a top-tier traffic hub. As the primary arrival station for tourists in Hangzhou, a cradle of youth trends and the frontline for West Lake views, it enjoys supreme foot traffic and commercial value. The full LED screen matrix installed on station walls and columns creates multi-dimensional light and shadow effects throughout the concourse, forming an immersive metro space themed "Flowing Radiance at the Starting Point of West Lake".
The full LED matrix in Longxiangqiao Station concourse occupies the traffic entrance of Hangzhou’s core cultural tourism business district. Leveraging the hardware advantages of the integrated screen matrix, it enables three-dimensional and immersive dynamic communication. It acts as a platform to deliver nationwide brand exposure to massive tourist crowds while precisely reaching young local consumers in Hangzhou. Capable of both brand image building and attracting local customers, it stands as a landmark digital advertising medium representative of the Hubin section of Hangzhou Metro.
