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| Area：Hangzhou | Type：high-speed railway | Frequency：300 |
| Address：No.1 Tiancheng Road, Shangcheng District | Format：led | Duration：10s |
| Location：West Exit of the Arrival Hall | Min Qty：1 | Operating Time：6-24o'clock |
| Size：22.27*3.07 | Min Period：month |
As the exclusive core visual spot that all passengers must pass through, this scarce extra-wide horizontal giant screen on the arrival floor of East Station features no passenger diversion, blind viewing spots or obstructions. It holds an exclusive monopoly over all westbound transfer passengers arriving by train. Unlike fragmented media scattered across station corridors, it occupies passengers' direct horizontal line of sight throughout their entire exit process, delivering a 100% forced exposure rate. It serves as the premier core media gateway for brands establishing a presence in Hangzhou and reaching intercity travelers.
Screen Specifications: 22.27m × 3.07m, a 68.4 sq.m indoor high-definition LED display. Its ultra-wide horizontal format delivers striking visual impact and supports the playback of naked-eye 3D creative content. Operating hours: 06:00–24:00, fully covering the daily service window of the first and last high-speed trains, metro lines and buses. The standard 15-second commercial spot runs on a base rotation frequency of 300 times per day, with automatic increased playback volume during morning and evening passenger rush hours. It supports diverse content formats including 5s/10s/30s short videos and brand promotional films, rendering crisp, detailed imagery whether viewed up close or from a distance.
The West Exit connects four core transportation systems: metro, bus, ride-hailing and private car parking lots, generating remarkable cumulative passenger flow effects. Beyond high-speed train arrivals, it also covers local commuters, people dropping off or picking up passengers, and shoppers from surrounding commercial districts. It breaks the limitation of single hub passenger groups to achieve all-round three-dimensional exposure. Situated adjacent to the station’s on-site retail amenities, the giant screen tightly integrates hub foot traffic with consumption scenarios. It can precisely drive offline in-store visits, helping brands build a closed-loop marketing system that combines online exposure with offline conversion.
Positioned centrally above the west exit of the Arrival Hall lies the core thoroughfare for passengers leaving the station to access the metro, buses and local connecting transport. Spanning the entire width of the Arrival Hall with an oversized dimension, it creates an extremely striking visual focal point. It enables rapid delivery of advertising information along the mandatory passenger exit route, serving as the final visual gateway before travelers depart Hangzhou and effectively boosting brand message retention.
The station records an annual passenger throughput of over 143 million, with a daily average arrival volume of 376,500 on regular days and a single-day peak exceeding 710,000 during holidays. More than 40% of the crowds exiting from the west exit are intercity business elites and out-of-town tourists, forming medium-to-high consumption groups with immediate travel-related spending demands. Passengers spend 3 to 10 minutes walking and waiting for transfers after exiting the station, and they are in a relaxed state of mind, unlike hurried passengers entering the station, leading to significantly higher retention of advertising impressions.
As the exclusive extra-wide horizontal LED screen at the west exit of East Railway Station, it precisely captures all transfer passenger flows of the West Square. It caters to travelers’ immediate consumption needs upon arrival, including car rental, scenic spot tours, financial services, local catering and specialty products. Backed by the credibility of East China’s top high-speed rail hub, it accommodates premium commercial brand image placement and urban cultural tourism promotion. The ultra-large screen features inherent check-in and social sharing attributes, making it ideal for building a city-level brand exposure platform with full adaptability for short-term campaign hype and long-term brand cultivation.
