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| Area：Hangzhou | Type：high-speed railway | Frequency：0 |
| Address：No.1 Tiancheng Road, Shangcheng District | Format：Light box | Duration：0 |
| Location：One side of the basic platform floor of East Station | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11.94m×3.94m | Min Period：month |
Hangzhou East Railway Station sees an average daily passenger flow of over 300,000, drawing large numbers of high-spending groups including business travelers, vacation tourists, and people visiting relatives and friends. The double-sided light boxes on the platform floor are positioned at the core sightline height of 1.5 to 2 meters. Passengers come into contact with the advertisements an average of 2 to 3 times while waiting for trains and boarding/alighting, achieving a reach rate of over 90%. This ensures the advertising content is viewed by massive numbers of passengers instantly, delivering extremely high exposure and boosting brand recall by 50% compared with ordinary outdoor advertisements.
The main platforms serve as the core boarding and alighting zones of the railway station. Whenever a high-speed train stops, the light boxes catch the eyes of three groups simultaneously: queuing waiting passengers, disembarking passengers heading for exits, and riders inside carriages. Passengers stay on the platforms for 3 to 15 minutes during waiting periods, viewing the advertisements repeatedly and absorbing promotional information passively. The reach and conversion rate far outperform advertising spots in station corridors and mezzanine floors. Passenger coverage is complete across all train services and all time slots, with exposure frequency much higher than other station locations and a reach rate close to 100%.
Each individual light box boasts a spacious surface, and consecutive single-side arrangements form an extra-long brand display wall that delivers an expansive horizontal viewing experience. Unlike scattered small guide light boxes, they can fully accommodate large-format visuals such as brand blockbuster imagery, full vehicle real-scene shots, and panoramic city views. The visuals remain clear and intact even when viewed from a distance or inside train carriages, creating a strong brand presence. The light boxes can fully showcase large-scale content including full product panoramas, brand visual blockbusters, and cultural tourism city vistas, forming exclusive brand landmarks within the station.
Leveraging the advantages of the East Station, a top-tier core transportation hub in the Yangtze River Delta, this location captures all passenger flows originating from, terminating at, and passing through the entire station. It serves as an unavoidable core visual focal point for passengers alighting, boarding and waiting on platforms, boasting absolute exclusivity with no blind spots in visibility and no split passenger flow that dilutes exposure. Meanwhile, the platform floor is primarily designated for passenger boarding, free from cluttered retail promotions and overcrowded directional advertisements, delivering a pristine and premium communication environment with minimal advertising clutter. This maximizes audience attention and accentuates brand sophistication and high-end positioning.
The media consists of connected large-format light boxes spanning the full length of the platform for continuous horizontal display. Featuring expansive, complete and elegant display surfaces, they can fully showcase brand flagship visuals, full product panoramas and urban cultural tourism imagery. Crafted with fully enclosed high-brightness backlit light box technology and built-in even soft light sources, the visuals are crisp and flat with zero reflective dead zones. Colors are reproduced accurately under natural daylight, while the entire structure glows vividly at night. Brand imagery can be clearly recognized whether viewed up close on the platform or from a distance inside train carriages.
Passengers at East Station platforms are predominantly business travelers, government and enterprise commuters, and mid-to-high-end intercity tourists traveling across the Yangtze River Delta. The core consumer demographic aged 25 to 55 is highly concentrated, generally characterized by high disposable income, refined aesthetic standards and strong purchasing decision-making power. This audience precisely aligns with the advertising placement demands of mid-to-high-end brands covering automobiles, real estate, finance, digital technology and more, effectively boosting advertising ROI. The advertisements naturally generate secondary sharing on social platforms such as WeChat Moments and short video channels, achieving dual communication effects combining high-intensity offline exposure and organic online viral dissemination.
