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| Area：Hangzhou | Type：high-speed railway | Frequency：0 |
| Address：1 Tiancheng Road, Shangcheng District | Format：Light box | Duration：0 |
| Location：Hangzhou East Station Platform Level | Min Qty：1 | Operating Time：0-24o'clock |
| Size：3.39m×1.03cm | Min Period：month |
The lightbox parallel tracks are laid out across the entire line for triple passenger flow coverage—people waiting in line on the platform, passengers by the train windows, and those getting off to transfer—all fully covered. It spans all platforms from 1 to 28, with no blind spots for short-distance, intercity, or cross-provincial trains. Hangzhou East Station handles over 300,000 passengers daily and an annual throughput of 150 million, giving media exposure alongside station operations, especially during peak travel times like the Spring Festival or holidays.
As a major railway hub in the Yangtze River Delta with massive passenger traffic, this media can precisely reach high-spending groups such as business travelers, tourists, and visiting relatives. Lightboxes are usually installed side by side to create a unique large-space matrix effect, maximizing repeated brand exposure in the station, with striking visual impact that helps establish a 'big brand, high-end' image.
Thanks to its prime location, large size, 100% passenger coverage, and access to high-value audiences, it’s a golden medium for brand communication. It covers four main scenarios—entering the station, boarding and alighting on the platform, sitting in the train, and leaving the station—achieving full two-way passenger coverage. It supports exposure across all times and train schedules, with a large audience base and extensive reach, making it a core media platform for brands focusing on the Yangtze River Delta market.
The lightbox comes with the 'Hangzhou East Station' city landmark signage, making it a popular backdrop for travelers snapping photos, checking in on social media, and sharing short videos. Advertisements displayed can naturally be shared across users' social networks, turning offline foot traffic into online brand buzz and creating a compounding effect in promotion. Additionally, it can be paired with QR codes and exclusive event perks to connect the full 'exposure—interest—consultation conversion' process, achieving both brand image enhancement and increased terminal traffic for an integrated marketing impact.
The lightboxes are arranged parallel to the tracks to cover crowds in three layers simultaneously: passengers queuing on the platform, window-seat passengers inside the train, and those changing trains after getting off—all without blind spots. Since travelers spend longer periods waiting on the platform, during stops, and while getting on or off, they actively notice the signage. The ads naturally gain strong exposure alongside these essential travel behaviors, running continuously for 16 hours a day. Exposure frequency remains steady even during peak traffic periods like the Spring Festival or holidays.
With five key advantages—full-process guaranteed reach, high-value audience, high-definition visual impact, stable operation, and integrated placement—the lightboxes ensure dual engagement through forced attention and active viewing by travelers. This means passengers focus more on the ad content, and information delivery efficiency is over 30% higher than open-area media. As a result, it has become one of the top choices for high-end brands in the city for precise audience targeting and golden media exposure.
