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| Area：Hangzhou | Type：high-speed railway | Frequency：0 |
| Address：No. 1, Tiancheng Road, Shangcheng District | Format：Light box | Duration：0 |
| Location：East Station Platform Level | Min Qty：1 | Operating Time：0-24o'clock |
| Size：2.62m×2.72m | Min Period：month |
The elevator shaft light boxes on the platform level of Hangzhou East Station are located on the exterior facade of the vertical elevator shafts at each platform. They serve as key vertical transfer media connecting the platform with the waiting hall, subway, and surface transport. The setup is uniform across the station, with a total of 7 units forming a complete set, covering all passenger flows moving up and down the platforms. They function as full-link exposure carriers, integrating waiting, boarding, and cross-level transfers.
Positioned at essential vertical flow points on the platform, passengers waiting for elevators, entering or exiting the elevators, looking out from the platform, or looking toward the platform from inside the train can all easily see the content. This achieves full coverage of both horizontal waiting traffic and vertical transfer traffic, leaving no visual blind spots. With an average daily passenger flow of over 300,000, the platform level mainly attracts premium and business-class travelers, whose elevator waiting time averages 3–8 minutes, making them attentive during short idle periods and allowing for higher ad message retention.
The media uses a four-sided full-wrap column light box design for each elevator, offering 360° visibility with no blind spots. It’s fully visible across the platform with no obstruction. The standard 7-unit linear layout creates a long, continuous visual corridor, offering a grand, immersive display that grabs the core visual focus of the platform and establishes an exclusive brand landmark. The images are clear and high-quality, ensuring both precise single-point exposure and full-group visibility, with visual impact far exceeding ordinary single-sided light boxes.
The main passenger flow in the high-speed rail station passes through this area, which is in the line of sight when travelers take the escalator up or down. Passengers inevitably go through this spot while waiting for or riding the elevator, making it a passive yet highly focused visual contact point. The ad exposure here is extremely high, and the strong presence not only elevates the brand's premium image but also creates a lasting visual impression during passengers' boarding and alighting process.
Thanks to its prime location, unique three-dimensional display advantage, and overlapping reach to two high-value customer groups, this becomes a rare and valuable resource in the lightbox system. Airport lightboxes in this area rely on the well-established passenger flow at the airport to efficiently deliver brand information, achieving a triple breakthrough in exposure scale, targeting accuracy, and conversion potential. Even during peak traffic periods, the clarity and impact of the information are guaranteed.
Unlike short-term online ads that disappear once launched, long-term placement of this media can establish stable offline brand visuals. Leveraging the landmark status of the East Station, travelers naturally check in, take selfies, and share on social media, generating free online secondary exposure. This offline hub traffic drives online brand presence, boosts searches, and increases store visits, supporting both brand image upgrade and sales growth. It’s a high-quality long-term media investment platform for brands looking to deeply cultivate the Yangtze River Delta market with low risk and high compound returns.
