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- Media Map
| Area：Hangzhou | Type：Metro | Frequency：0 |
| Address：Fengqi Road | Format：Film | Duration：0 |
| Location：Themed Station Hall | Min Qty：1 | Operating Time：0-24o'clock |
| Size：\ | Min Period：4week |
As a key interchange hub for two transit lines, Fengqi Road Station serves four core high-value passenger groups: local office commuters, high-end consumers from Hubin and Wulin business districts, domestic tourists visiting Hangzhou, and young trendsetters. These groups feature strong purchasing power, high receptiveness to fashion trends and a willingness to share information. Dense passenger flow during peak hours enables frequent repeated exposure to brand messages, which continuously strengthens brand recall among audiences, making the station ideal for communication of all categories of mid-to-high-end brands.
Different from non-standard traditional flat advertisements, a multi-dimensional three-dimensional brand display space is built at the center of the station hall through array layout or panoramic visual interfaces. Such immersive light and shadow effects and array layout exert continuous visual impact on passing passengers, create a strong sense of brand immersion, effectively capture passengers’ attention, and achieve extensive and high-frequency brand exposure.
The wrapped advertising locations are arranged along essential traffic routes in the station hall and entry-exit passages, leaving passengers no way to avoid the advertising visuals. The long walking distance for transfers and ample waiting time deliver an average dwell duration of 8–12 seconds, 2 to 3 times longer than traditional advertising screens. The attention rate and memory retention rate are markedly higher than those of linear advertisements, greatly extending effective ad viewing time. Heavy passenger flow during morning and evening rush hours brings continuous repeated exposure and constantly reinforces brand memory.
Located along Yan'an Road, the core urban commercial artery, Fengqi Road Station sits at a vital transit hub connecting Wulin Business Circle and West Lake Hubin Area. It draws commuters, business district shoppers and West Lake tourists, making it a transfer station with outstanding passenger flow value in central Hangzhou. The dynamic giant screen non-standard connected media in Fengqi Road Station Hall holds an S+ station-level positioning. As scarce integrated digital media resources within the station hall, it supports independent advertisement placement and can also be expanded into full-hall themed decoration to build an immersive themed communication scenario in the station hall.
Media spots run through the essential passages for core transfers to achieve full coverage of passenger flows. Non-standard media resources are arranged on main inbound, outbound and transfer corridors. Passengers cannot avoid viewing the media screens along their travel routes, enabling continuous full-link audience engagement. The upper, middle and lower three-dimensional spaces can be flexibly combined. Walls, columns and overhead hanging installations form a three-dimensional communication matrix, creating an enveloping visual atmosphere to continuously deepen brand impressions.
This iconic internet-famous check-in station of Hangzhou Metro boasts built-in communication traffic at its core non-standard media spots. Digital array columns, panoramic themed walls and full-hall immersive scenarios deliver excellent photographic results. Once brands launch themed non-standard decorations, passengers are highly likely to share short videos voluntarily. Organic dissemination can be generated on social platforms such as Xiaohongshu and WeChat Moments. It realizes massive necessary offline exposure plus secondary online social communication, helping create city-level brand highlights and phenomenal marketing events at low cost, and significantly boosting brand exposure volume and topic popularity.
