Media Resources

The household structure of Zhusi Gang Community is stable, with strong family consumption capacity. There is high demand for categories such as education, healthcare, home furnishings, and high-end supermarkets, forming a high-value consumer group. It creates an enclosed, undisturbed communication scenario, with proactive attention from passengers reaching 45% within a 90-120 second stay.

The security checkpoint in Zone B on the third floor is a key choke point connecting the domestic departure hall with the core boarding isolation area. The LED screen at this checkpoint, with its prominent location and dynamic visual appeal, has become the final and most concentrated point of focus for passengers before passing through security.

The domestic departure TV on the third floor of T1 creates an immersive dynamic communication space. High-definition digital screens are usually hung at the optimal angles of passengers' eye level or slightly above, naturally drawing their attention to the moving images on the screens and deeply embedding themselves in the passengers' minds at that moment.

Most of the buildings in the Liwan Road residential area are well-established apartment blocks. The elevators, which residents use daily, form a naturally enclosed space for transmission. Cleverly taking advantage of this brief period of forced waiting, it becomes the sole visual focus.

The advertisement cleverly takes advantage of this fragment of forced waiting time, becoming the only visual focus. With its exquisite, static images, the ad allows the brand message to be fully received, effectively reducing transmission loss and making the impact more solid.

Dongmen Community is located in the core commercial area of Yuexiu, surrounded by thriving trade and a high residential density. The elevator cabins that residents use daily form a natural enclosed space for transmission, carrying not only a rich historical memory but also gathering a high density of permanent residents and visiting business travelers.

He Yi Street in Sanyuanli Subdistrict, Baiyun District, is close to Sanyuanli Avenue. Community media naturally has the attribute of neighborhood trust, making advertising information more easily accepted and helping brands establish a foundation for community word-of-mouth promotion.

At Terminal 2, the elevator directly below the domestic arrivals corridor is right in front of passengers, serving as a key visual focal point for travelers moving from the arrivals corridor to the first-floor exit. It is a critical traffic node for passengers leaving the terminal after baggage claim, with natural sightlines focusing on the media on the wall beside or directly in front of the escalator.