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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 Domestic Departure Security Check | Min Qty：2 | Operating Time：0-24o'clock |
| Size：7.2×2.61 | Min Period：month |
The spot is located on the corridor wall after the T1 domestic departure security check. It is the only essential route for passengers going to each boarding gate, with no diversion points and no detour space, completely preventing passenger flow loss and achieving precise exposure to all domestic departure passengers without any blind spots or waste. Paired with high-brightness uniform light display, the images are clear and delicate. Even from a distance, the advertisement information can be quickly captured. The passenger gaze rate exceeds 70%, and brand memory retention is significantly higher than static media.
After security, passengers need to wait for boarding and head to the boarding gate, with an average stay of over 20 minutes, in a relaxed and stress-free state. Advertisements have long exposure time and high receptivity. During transit, passengers can repeatedly view the lightbox content, achieving deep immersive engagement, reducing ad resistance, and effectively enhancing brand impression. It reaches an average of 120,000 high-quality domestic departure passengers daily, with annual exposure of 43 million passenger-visits, achieving deep immersive engagement.
Ad acceptance is high, covering 100% of all domestic departure passengers after security. Individual dwell time is 15–30 minutes, during high-focus waiting periods. Advertisement information passive reception rate is nearly 100%. In an indoor, enclosed premium terminal environment, the image quality is clear and uniformly lit, allowing quick focus even from long distances.
It is a must-see for all domestic departing passengers, with no blind spot exposure. After security, during the waiting and preparation phase, it is the only route, with no diversion, enclosed environment, and minimal interference. The extra-large size and high brightness provide strong visual impact, with a gaze rate over 70% and memory retention over 68%, an improvement of 150% compared to typical media advertisements.
After passing through security, passengers usually let down their guard, shifting from a tense mindset to a relaxed one, and have more leisure time to observe their surroundings. The airport lightbox advertisements on display no longer serve merely as a fleeting visual shock; passengers have enough time to read the text details on the visuals, allowing for deeper information penetration, greatly enhancing the conversion potential of the advertisements. High-quality display effects not only strengthen the brand's high-end image but also improve the brand’s favorability.
The waiting area after security is a relatively enclosed environment where passengers cannot move in and out freely, and there is relatively little commercial interference around. Lightbox media located on walls or corridors therefore become the absolute focal point for visual attention. Unlike the openness and noise of the departure hall, the media can capture passengers’ attention more effectively. As passengers stroll through the boarding corridor or look for a gate, their gaze naturally lingers on these bright visuals for longer periods, achieving efficient communication of brand information.
Relying on the potential of the core South China aviation hub, the airport carries a large volume of high-quality domestic departing passengers daily. Continuous multi-panel arrangements create a strong visual presence, and dynamic flashing effects naturally attract attention, increasing noticeability and retention. The audience mainly consists of business elites, high-net-worth individuals, main contributors to business travel consumption, and mid-to-high-end travelers, who have strong spending power and high decision-making levels, making them suitable for high-end brands and image elevation.
