Media Resources

The lightbox set is an advertising resource located at the core arrival scene of the South China airline hub, covering key passenger flow areas in Terminal 1, including domestic arrival corridors, baggage claim areas, and exits. In addition to providing high visual coverage, the lightboxes also play an important role in capturing travel emotions and stimulating consumer associations.

The departure corridor is the necessary passage for all domestic departing passengers from check-in and security to the boarding gate. The flow of people is highly concentrated with no possibility of diversion. Lightboxes are installed in areas where passengers naturally look, ensuring 100% coverage of departing passenger traffic and creating unavoidable exposure.

This lightbox set, located in the departure mezzanine area between the 2nd and 3rd floors of Terminal 1, is a necessary passage for passengers entering the terminal from ground transportation on their way to the check-in hall, security area, and boarding corridors. Whether arriving by car, subway, or bus, nearly 100% of passengers pass through this area, forming a natural traffic funnel.

The T1 check-in hall is the central area that all domestic departing passengers must pass through. Passengers complete key processes such as check-in, luggage drop-off, and security waiting here. With long dwell times and booths located along the main traffic flow, it ensures comprehensive, round-the-clock, and high-frequency visual coverage of passengers entering and leaving the terminal.

The T1 departure main building pillar lightbox occupies a central position in the departure process of the terminal. It is a crucial visual touchpoint for passengers before check-in, waiting, and security, serving as the first impression window for the brand with high-net-worth travelers and forming a multi-point, comprehensive coverage communication network.

Nanyue Tower is a comprehensive commercial building integrating business, finance, dining, and leisure shopping. It is located at the intersection of Huaxia Road and Huacheng Avenue in the Zhujiang New Town CBD of Guangzhou. Media is placed on the exterior facade of Nanyue Tower, directly facing the main thoroughfare of Zhujiang New Town, attracting a large flow of people and vehicles, with prolonged audience viewing time.

Beijing Road is a street in Yuexiu District, Guangzhou, that combines culture, entertainment, and commerce. Located in the city center of Guangzhou, it is the birthplace of the city's urban construction and has historically been the most bustling and popular commercial hub. The street sees an average daily footfall of about 2 million people, with peaks exceeding 4 million during holidays.

As a 'digital window' of a modern transportation hub, the airport LED system in the main departure building of Guangzhou Baiyun International Airport Terminal 1 is not only a model of technological integration, but also a reflection of attention to service details and human care, silently helping millions of passengers start their journeys smoothly.