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- Specs
- Advantages
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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 Arrival Concourse | Min Qty：4 | Operating Time：0-24o'clock |
| Size：6×2.38 | Min Period：month |
The point is located in the T1 Terminal arrival corridor, which is the only route passengers must take to exit after disembarking, with no detours or splits. It naturally achieves high exposure and penetration across both domestic and international arriving passengers. The narrow, enclosed corridor space ensures minimal shop or scattered advertisement interference, resulting in nearly 100% attention. Wall-mounted lightboxes at eye level provide clear visuals, keeping passengers focused on the content as they walk, significantly increasing brand attention and recall rates.
Multiple lightboxes arranged in linked sets form a continuous visual matrix, creating a strong brand presence and allowing the creation of an immersive brand corridor. The walking time through the corridor can last 30–60 seconds, providing an extended period for effective viewing. Brand memory far exceeds that of traditional media; unlike fleeting short-term ads, this deeply conveys brand information, reinforcing mental retention and covers 100% of arriving passengers with no detour, reaching over 100,000 people.
Located on the second floor of the arrival corridor, this is the only unavoidable passage, with no detours or flow splits, ensuring full coverage of arriving passengers. It serves as a must-see traffic entry point for brands, with zero exposure omissions. Annual passenger throughput exceeds 60 million, with a daily average of over 100,000 passengers, covering nationwide and connecting globally. After arrival, passengers are relaxed and focused, providing a golden window for deep brand message insertion during walking time.
This lightbox set is situated on the second floor of the T1 arrival corridor, precisely positioned along the only route passengers take from disembarking to the baggage claim hall and arrival lobby, with no detours or dead corners, making the lightboxes nearly 100% noticeable and serving as a golden media carrier for delivering core brand value.
Wall-mounted lightbox sets are usually located on the side walls of corridor passages, within the passengers' eye-level or slightly upward view, making them one of the first advertising media travelers encounter after arrival. They not only have the advantage of making a strong first impression but also can dispel travel fatigue with bright imagery. Large brand visuals create a powerful visual impact, effectively achieving information penetration and deep memory implantation.
As scarce core media in the T1 arrival area, they possess three core advantages: mandatory exposure, high-end audience, and strong visual impact. Their core value lies in stable high exposure, strong premium endorsement, long-lasting high conversion, and strategic premium positioning, making them a prime media point for brands to showcase nationwide and South China high-end image and market penetration, effectively enhancing brand value and achieving efficient conversion.
Lightbox sets leverage the core advantages of 'mandatory reach, high-end audience, and scarce resource,' becoming the preferred investment target for brands. Each precise exposure helps brands leave a deep and lasting impression on millions of travelers, turning lightboxes from mere advertising displays into an important part of the brand's intangible assets, with every exposure effectively delivering brand value.
With comprehensive advantages in location, display, passenger flow, flexibility, and operation, lightbox sets provide brands with a highly visible, high-conversion, and highly influential communication platform.
