Media Resources

The totem lightbox in the departure area is naturally within passengers' line of sight, and because it is positioned higher than ordinary luggage and crowd obstructions, it ensures the image is complete, clear, and continuously exposed, providing a golden opportunity for in-depth brand communication.

This lightbox is located in the main corridor after the international departure security check, reaching 100% of outbound passengers who have completed check-in and security procedures. The lightboxes are strategically placed at key points along the post-security flow, covering high-net-worth international travelers and providing an efficient exposure platform for brands.

Terminal 2 handles an average of over 30,000 international arrivals per day. Its international arrivals customs inspection area is a key checkpoint that all incoming passengers must pass through, and the customs lane is the only mandatory point after entry, ensuring that advertisements reach 100% of the target audience. The efficiency of receiving advertising information far exceeds that of other non-mandatory areas in the airport.

The T2 international area covers the international arrivals baggage claim hall and the greeting hall. It is a key route that overseas passengers must pass through upon entry, with an average stay of 8–15 minutes. The environment is enclosed with focused sightlines, providing a high-end, precise, and undisturbed communication scenario for brands.

The iconic three-dimensional advertising structure standing next to the driveway outside the main entrance of the terminal serves as the first visual touchpoint for passengers entering the T1 domestic departure process. It covers the flow of both domestic and international departing passengers, achieving high-density exposure and providing both brand display and efficient communication value.

Located above the international departure security checkpoint entrance and queuing area on the third floor of Terminal 2, directly facing all departing passengers who have completed check-in and are about to go through security, covering 100% of international departing traffic, it is a key medium for the brand to efficiently reach travelers during the golden waiting period before departure.

This set is deployed in the domestic baggage claim hall on the first floor of Terminal 2, adjacent to all domestic baggage carousels, covering the entire path of passengers from exiting the arrival corridor to retrieving their luggage and leaving the hall, forming an all-encompassing, high-frequency brand information surround.

As one of the most strategically valuable visual focal points within Terminal 2, this LED screen leverages the unique characteristics of the mixed-traffic space to achieve comprehensive coverage of the three highly active passenger flows: departures, arrivals, and transfers, effectively capturing travelers' attention and extending viewing duration.