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- Media Map
| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 Domestic Departure Concourse | Min Qty：4 | Operating Time：0-24o'clock |
| Size：6.4×1.7 | Min Period：month |
Located in the only continuous passage from security check to the boarding gate, all domestic departing passengers must pass through this area, achieving 100% unavoidable reach. Static images in a low-interference environment allow for deep memory retention, creating a visual corridor effect where brand information continuously penetrates, becoming the only stable visual anchor for passengers while waiting. Multiple lightboxes are arranged in series and exposed repeatedly to reinforce brand memory and support a unified series of visual displays.
The daily coverage of domestic departing passengers passing through this corridor exceeds 120,000 people, with annual reach over 43 million, leaving no blind spots or omissions. The corridor space is enclosed with minimal distractions; passengers are in a waiting state after security check, staying for about 20 minutes. The advertisement gaze rate exceeds 70%, and memory retention exceeds 68%. Large high-definition visuals are displayed up close, delivering strong visual impact, efficiently penetrating brand information and enhancing brand quality and credibility.
Situated in the post-security boarding corridor in T1 Domestic Departures, this is the only core route passengers take to reach the boarding gates, with no diversions or detours, allowing full-targeting of precise domestic departing traffic. Wall-embedded high-definition lightboxes are installed at eye level for comfortable viewing distance, with even and clear brightness. Large-scale, connected displays offer strong visual impact. Multiple lightboxes are grouped into complete layouts, arranged continuously along the corridor for long-term repeated exposure.
This media set uses extra-large wall lightbox designs with a single panel of broad area and extremely strong visual tension. Unlike high-altitude media, corridor wall lightboxes are very close to the passenger’s viewing distance, almost in zero-distance contact. The huge display creates a strong sense of visual immersion. The lightboxes use high-quality lighting systems with uniform and soft light, high color fidelity, and delicate texture. With the visual impact of these extra-large media, precise coverage of passenger flow along essential routes, and immersive brand experience, they offer significant advantages.
The corridor is the core passage connecting the security area and all boarding gates, covering 100% of domestic passengers departing from T1. Whether traveling for business or leisure, passengers must pass through this area. The lightbox set is arranged along passenger flow paths, achieving precise interception and high-frequency reach of the target audience. The essential-route geographic advantage ensures brand messages are delivered uniformly to every high-value business traveler.
Built around this core scenario, the high-end advertising medium becomes the preferred lightbox resource for brands to connect with high-net-worth audiences and achieve long-term exposure, without any diversion of passenger flow, ensuring every domestic departing passenger can naturally encounter it. Large-size, high-definition displays combined with close-up viewing create a strong visual impact and deepen passenger memory.
With precise placement, high-quality audience coverage, and unique scene advantages, it stands apart from ordinary advertisements and standard airport media, becoming the core choice for brands for efficient communication and precise targeting, achieving 'accurate placement and efficient monetization.'
