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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 Check-in Island | Min Qty：1 | |
| Size：22.1×4 | Min Period：month |
Located above the check-in islands in the Departure Hall of Terminal 1, it is a must-pass and must-see spot for all domestic and international departing passengers. It is the core point for domestic passengers to complete check-in and baggage drop-off and belongs to the airport's S-level premium advertising media. The average dwell time per person is 15–30 minutes. The lightbox is positioned on a mandatory path to ensure 100% visual coverage, achieving extremely high passive reception rates for advertised information without selective viewing.
Passengers face the lightbox closely while waiting in long check-in queues. The enclosed indoor environment without outdoor light or noise interference ensures high active attention. The large-scale display offers a broad visual field, substantial visual presence, and strong and highly recognizable brand display from a distance. In a closed environment, advertising attention and memory retention rates are significantly higher than ordinary ads.
Baiyun Airport Terminal 1 sees over 100,000 passengers daily, with an annual throughput exceeding 40 million, making it the leading hub in the Greater Bay Area. With check-in queue times of 5–12 minutes per person, passengers have unobstructed, direct, close-range exposure to the display, resulting in an effective reach of approximately 95%. The check-in area is simple and has few but high-quality ad placements, minimizing attention diversion and increasing communication efficiency. The oversized display increases attention by 150%, with a large, high-position layout offering a wide field of view, no obstructions, and long visibility. This creates route-level exposure, with memory retention more than three times that of conventional lightboxes.
The location is at the terminal's core panoramic viewpoint, making it easy for passengers to capture photos and share on social media, naturally driving organic online dissemination. This achieves offline mandatory exposure combined with free online promotion, significantly amplifying brand visibility. Brand memory retention is greatly enhanced, deepening audience favorability and awareness.
The check-in island is located at the center of the departure hall and serves as the gathering point for all passengers checking in, whether for business trips or leisure travel. Passengers must stop here to complete their procedures. Its 'throat-like' geographical location ensures that lightbox media can achieve 100% coverage of departing passenger flow. Prolonged close-range exposure significantly enhances ad recall and brand favorability.
Lightboxes are typically designed in oversized formats, with grand visuals creating a strong visual impact in the spacious departure hall, instantly capturing passengers' attention. When passengers queue at the counters or check in luggage, their sight naturally gravitates to the huge images above or directly in front. High-quality presentation not only increases ad visibility but also endows the brand with a premium and trustworthy image.
Lightboxes are one of the most efficient high-end brand communication platforms at the South China hub: oversized, centrally located, reaching high-net-worth individuals, with long-term exposure. They offer dual value in brand image building and precise conversion, suitable for brands seeking high exposure, high quality, and high conversion for long-term placement. They enable exclusive communication, allowing brands to capture audience attention alone, thereby generating secondary dissemination on social media and further expanding brand influence.
Lightboxes are a top-tier S-class airport hard advertising asset in South China, with five core investment values: 'traffic monopoly, high-net-worth reach, strong visual exclusivity, long-term stability, and low-risk added value.' They are a golden medium for high-end brands for long-term layout and stable customer acquisition.
