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| Area：Guangzhou | Type：airport | Frequency：0 |
| Address：Guangzhou Baiyun International Airport | Format：Light box | Duration：0 |
| Location：T1 Domestic Departure Concourse, Finger Concourse | Min Qty：4 | |
| Size：8.2×2.9 | Min Period：month |
The lightbox height is aligned with passengers' eye level at about 1.6–1.8 meters, and the images are clearly visible from a distance of 8–12 meters. There are no obstructions or glare, ensuring fully immersive visual penetration. It provides 100% coverage of all domestic departing passengers after security check, with average dwell time of 20–35 minutes in a low-interference, high-concentration waiting state, making the efficiency of receiving advertising information far higher than at the check-in area and boarding gates.
Occupying the only core pathway from T1 domestic departures after security check → connecting concourse → various gates, it is traveled by all departing passengers from nearby and distant stands. The advertising reach is nearly 100%, with no diversion or omission, securely targeting the core boarding audience throughout the journey. The connecting concourse is the only boarding route, with an advertising reach of approximately 100% and no passenger flow missed. Each single-panel area is large, with high uniformity and strong luminous intensity, creating a strong visual impact, with a gaze rate of 70% and a recall rate of 68%.
In long-stay, high-concentration scenarios such as concourse waiting areas, the average dwell time is sufficient, and in a low-interference environment, information is deeply received. The high-value traffic ends ineffective generalized exposure. Indoor closed-loop media environments offer high-definition, illuminated, immersive visual presentations that differ from ordinary outdoor chaotic exposures. Passenger dwell time in corridors and concourse boarding areas averages 20 minutes, creating a high-attention, low-interference prime scenario.
Sitting on Baiyun T1, it has a stable and large passenger flow from China, reaching an average of more than 100,000 outbound passengers per day, reaching tens of millions of high-end travel people every year, without diversion and detour, from passing after security check to boarding and waiting, to achieve closed-loop coverage of global passenger flow, and the core audience is mainly business elites, corporate decision-makers, mid-to-high-end consumer groups, and people who just need business travel, with strong consumption power and high decision-making value
As the only way to connect the security check area and the boarding gate, the connecting building and the corridor have achieved 100% coverage of domestic departure passengers, whether it is business travel or leisure travel, every passenger must pass through this area, the light box set occupies the core position of the passenger's line of sight, whether it is head-up or up, the huge picture is very visually tense, and the geographical advantage of the "only way" ensures that the brand message can reach each target audience without discrimination with a high degree of communication certainty
With the visual continuity of its linear layout, the full coverage of passenger flow and the delicate texture of close-up display, the close display distance makes the details, color and texture of the picture can be clearly perceived, and the high-quality lightbox lighting makes the picture still eye-catching in the bright passage to improve the attention of the advertisement
The light box set is accurately laid out in the core area of the third floor of T1 domestic departure, running through the two golden moving lines connecting the building corridor as the main hub after the security check, and is the only necessary passage for the main building of the terminal to all corridors, bringing together all domestic outbound passengers to ensure that domestic outbound passengers can access the brand information conveyed by the light box
